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Dig Baby, Dig!

Mar 25, 2008
What's the real reason that people buy your product or service? It's probably not because of your professionally designed website, colorful logo, or refrigerator magnets. It's because they believe that your product or service will benefit them. That's all they care about. Everyone is constantly on the lookout for products and services that offer benefits that are important to THEM.

The best way to find all the possible benefits of your product or service is to sit down and write

"People buy my product (service, etc.) so that..."

then, start listing the benefits. Here's a sample.

"They will lose weight"

"They can get healthier"

"They can look better in their clothes"

Finished? Ok, now take each of those benefits and DIG out THEIR benefits. Like this

"People buy my product so that they can lose weight"

"So they can look better"

"So they will be in better physical shape"

"So they can get more dates".

Simply repeat this process over and over. Dig.

This is a quick and easy way to make sure you address as many benefits as possible that your target market is interested in. Be sure to include them in any copy or ads that you're writing. Don't leave any out, you never know who will read your copy and say "Wow. That's EXACTLY what I want".

In order for your ad or copy to be effective, you need to get into the head of your client or prospect. You need to enter the conversation that they're already having in their mind. They need to know that finally, you're offering them a solution!
About the Author
Before you write another website or direct response campaign, be sure to check out these little known secrets used by top copywriters to produce profitable online and offline promotions. You can use them too. Find out how by going here http://www.secretcopywritingblueprints.com blueprint for copywriting profits
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