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The "Language" Of A Good Article

Mar 26, 2008
To get to the point of writing good articles, one must first understand the language that must be used to make that article good. You must reach and hold the reader's interest and not bore him or her to death simply presenting facts. It is this "language" alone that separates the winners from the losers.

The first thing to remember is that the articles must be easy to understand. In other words, don't load it with too much technical jargon or assume that the reader is an expert in the subject being written about. Doing so, will quickly lose the reader's interest. A good general rule here is to keep it as simple as possible but not to the point of being insulting.

The second thing to remember is that the article must flow. This is one of the major keys to a good article. By making an article flow, the writer organizing the information in such a way that he or she can transition from one item to the next without losing their readers. A good tip to try is read your article after you finish it. After that, let someone else read it and ask for feedback. If it does not make sense to you or your friend, odds are, it won't make sense to your readers.

The third thing to remember is that you must stay on target with your topic. State what the article is about in your introduction and stick to it. You can develop your subject in the body portion of your article by using supporting information, but don't wander away. Failing to do this can lose your readers and frustrate them.

Your overall approach to writing can determine the success or failure of an article very quickly. Using a sales like approach or being overbearing in your language will likely get your article ignored or skimmed over. The end results being a lack of traffic from said article.

The ideal approach should be what I like to refer to as the "coffee table" approach. In it, you are setting the situation, and your reader, at ease. this is the most important thing. Set your readers at ease. Readers who are at ease in reading an article are more likely to visit your site and make a purchase than those who are not.

Once your reader has been convinced that your article is not a sales letter, talk TO them, not AT them. Don't just present facts and figures. Don't lecture them. When and where applicable add a personal experience, this alone can go a long way in reaching your readers. By doing that, you are telling your readers that you have been there, you know what it is like. It builds both your reputation and expertise. It also adds to the connectivity of your article.

When presenting your material remember to give your readers something of value, something that they can use in whatever niche you are talking about. It can be in the form of tips or recommended actions to address certain aspects of the niche. The key phrase here is "something of value."

Finally, when concluding an article, simply summarize the article by hitting the high points. Don't ramble on and on. Then, call the readers to action. The "call to action" should be a simple "why they should do it" statement. Don't just say "click here."

Learning how to present your articles and how to write them can mean all the difference between success and failure. Poorly written and unclear articles are often ignored with their corresponding back links rarely clicked on. Keep your readers interested by making it easy to understand.
About the Author
RP Smith is the owner of the website http://www.e-profitsubmissions.com/
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