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Monetize Your Traffic and Make the Most of It

Mar 27, 2008
Establishing an e-commerce site of your own is easier than it has ever been and now there are literally thousands of e-commerce sites competing with you, all vying for the same dollars. Take advantage of every method you can to add to your sales.

Why have a business if you are not trying to make money? Why would we spend all the time and effort to build our website and get it optimized for the search engines if we weren't interested in making money with our online business? Profits need to come in to support the business.

It is just common sense that if there is no traffic, there is no business. Without customers, there are not sales. Without sales, there is no business. Traffic is all the people who visit your site to see what you have to offer. The more people who see your products, the greater your chance of making sales.

If you've spent the time and money to put up an e-commerce site, you expect a profit. You need to recoup your start up costs. With a consistent traffic flow, you have a fighting chance to make this money back. You need to learn to monetize your traffic to get the most out of it.

Making Money out of your Traffic

The most successful method of making a profit is to use advertising. Millions of people use the internet every day. A good portion of them are searching for something. Some are looking for information and some are looking to buy whatever it is they need.
The internet has become a very reliable way to find things that were once almost impossible to find. The world has become smaller you can advertise your product from a small town in Thailand and get a buyer in the middle of New York City.

It is not easy to generate traffic. If you can generate traffic successfully, the world opens up to you. One of the best ways to help this happen is to monetize your traffic flow.

The more traffic you get, the more your site is considered a good place to go, and you should easily be able to make a profit. Traffic equals profit. You need to advertise, because if you have a good advertising plan, you can use your traffic flow to your benefit.
When you have a lot of traffic, you have a lot of potential customers that are willing to pay for your products and services. Some of this traffic can also be redirected to other sites from sponsored links on your site. These other sites are willing to pay you to place these links on your site, in the hopes that they'll garner a portion of your traffic.

This is called pay per click. You are paid for every click a visitor from your site makes on the advertised link. The more traffic on your site, the more clicks will happen and you will make more money from this sideline.

Affiliate Programs

Affiliate programs are another method of monetizing your site. Link up to other sites that already sell products that many people want. When visitors to your site click on that link and buy something from the other site, you earn a percentage of the sale.

The trick is to affiliate with sites that sell related products that are not the same as your own. Affiliate programs can keep track of sales made by people that came to the site from other sites, and if those other sites are members of their affiliate program, they earn the percentage because the sale was made from their link.

This kind of expands your product line without the hassle of purchasing the products yourself.
There are so many methods to monetize your traffic. Be prepared to put in some hard work and successfully launch a site that will earn profits. Do your research. The internet is a wealth of information, and learning to monetize your site is definitely something anyone can learn to do.
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