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Are You Making These Top Three Affiliate Marketing Mistakes?

Mar 27, 2008
If you're new to affiliate marketing, there are a few things that you need to know about marketing your affiliate products - because if you get these wrong, chances are, you're never going to make more than a few sales.

Affiliate Marketing Mistake #1: Choosing the Wrong Product.

This is a biggie, and probably one of the biggest mistakes that new affiliate marketers make. How do you choose the best affiliate products?

There are several ways. You could choose products based on their popularity (check out clickbank to see what I mean.) Or you could choose products based around your current business. (For example, if you run a business such as a beauty parlor, you could find a number of affiliate products - what about a book on hairstyles for weddings, or proms or braids? Or you could sell a beauty book, or a book on skin care. There are also physical products that you could sell. The point is to look for affiliate products that complement what you're already selling.

You could also choose affiliate products based on how much commission you'll make - but think carefully before choosing this as your top method of deciding what products you want to sell. Finding quality products should always be your top concern - because if the products you're selling are garbage, the end result is that while you might make sales, you're also going to get lots of refund requests - which means you'll end up in the hole.

Affiliate Marketing Mistake #2: Marketing the Product the Wrong Way.

We've all seen the ads that say "Make a Million Dollars with No Product and No Website" - those ads are usually about affiliate marketing.

But think about it for a minute. If you could REALLY do that - wouldn't everybody be doing it? That old saying that "if something sounds too good to be true then it probably is" holds true when it comes to affiliate marketing.

The best way to market any affiliate product is to sell it where the customers are. Which means that you need to know who your prospective customers are. You need to find out as much information about them as possible - what they want, what their greatest fears are, what solution they're looking for. Then you need to know where they shop - if your affiliate marketing product is for consumers, then you'll want to know where your prospect shops, what magazines they read or what Internet pages they visit. Where do they hang out? If you're selling to business owners, then you'll have to find out where they do business at. And again, market your affiliate products there.

Affiliate Marketing Mistake #3: Not Writing the Right Kind of Sales Copy.

Although it's not absolutely necessary to hire a professional copywriter (especially if you're just starting out and money is tight), it is necessary that you learn the basics about copywriting and write sales copy that will appeal to your market.

One of the first things you need to do is to "Continue the conversation that your prospect is already having inside their head". That means that you need to know what kind of questions your prospect has about your affiliate product - and make sure that you're answering them. Think about what kinds of objections your prospect might have, and find a way of answering them, too.

Add social proof. (This means you want to show that other people have bought the product and love it.) When you're selling affiliate products, the really good marketers will provide you with testimonies that you can use, along with sales copy, email copy, etc. (This is great because it's often been written by a professional copywriter who understands the market.)

However, even if you're given a sales page or email blasts to send out to your list, you don't want to use it word for word. Make a few changes it - give it your own original touch. Make it fresh and original so that your prospect doesn't see the exact same ad somewhere else - you'll lose credibility if that happens.

If you're offering a bonus for someone to buy your affiliate product, make sure that the bonus goes along with the product. Don't give away recipes if you're selling a book about hair care. Make sure your bonus relates to the product and is useful to your prospect. (For example, you could write your own Ebook that tells how to get the most out of the affiliate product. That's something that no one else will be able to sell, because it's yours.

Whatever you do, when it comes to affiliate marketing, it's easy to avoid making the three biggest marketing mistakes just by doing a little thinking and strategic planning before you get started. And the truth is, you can make a very good living just from selling affiliate products, as long as you do it the right way. Good luck!
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