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Create Your Own Cake Decorating Business

Mar 27, 2008
Do you have a passion for cake decorating? Do you love to work on the fine art of sugar craft and create dazzling and unique desserts? If so, perhaps you should consider starting your very own cake decorating business. If cake decorating is your true passion, there is no way why you should not attempt to make a living at it. Here are some tips on starting your own cake decorating business and making your business thrives.

Define Your Own Personal Style with Your Cake Decorating Business

If cake decorating is your passion and you want to share it with the world, you can do so by starting your own business. One of the keys to succeeding in your own cake decorating business is to make sure that your business can thrive in a competitive atmosphere. Make a full inventory of all the bakeries and cake decorating businesses that are in your area. Is it a crowded market? Do you think you will have much, if any, competition?

Finding a Unique Angle to Your Cake Decorating Business

Every business needs to sell itself as the best in its field, and as able to provide their customers with a uniquely good product. As a cake decorator, it is your job to sell your cakes to your potential customers. What makes your cakes special in comparison to standard bakery cakes? Do you have a unique selling point, such as a specific or original style? Do you promise your clients a better price, better selection and better overall service? In order to survive and thrive, it is important that you be able to convince people that you can provide them with a better product than they can get almost anywhere else.

Make Yourself Known to the Community and Potential Customers

In order to survive as a cake decorating business, you will have to make your presence known to the community at large. There are many ways to reach potential customers, and the best and most effective way will depend a lot on your community. There are many nonprofit events that you can attend and promote your new business. You can join local craft fairs to promote your cake decorating business. If you are in the business of decorating wedding cakes, make sure you attend bridal conventions in order to give potential customers a taste of what you can offer them. Make sure and send a press release to local papers and community affair agencies.

Take Out an Ad in Your Local Community Newspaper

Advertising and marketing will be important in order to establish a successful cake decorating business. Although advertising can be expensive, it is also the easiest way to reach a large group of potential customers all at once. Try to advertise especially during the busy season, which is primarily during the months of May and June. This is high season for graduations and weddings. The holiday season is also a good time to advertise your decorating services, especially if you can offer your customers unique holiday treats and decorations.

Create Your Own Website to Promote Your Wedding Cake Business

One of the best ways to show off your cake decoration designs is to showcase your work on your own business website. Establishing your own website is an important way to promote your wedding cake design business. Fortunately, building a website is easier and more economical than ever before. Make sure you promote your websites in all your local advertisements.

Consider Working with Local Distributors

If you are not quite ready to make your cake decorating a full-time business, you can still turn a profit on your talent and passion by building a relationship with local distributors. This will allow you to avoid the expenses that come from setting up shop. You can work with local bakeries; bookstores, grocery stores and farmer's markets to have them display your cakes and services for a commission.
About the Author
Josephine Gauttier is the author of the popular eBook "The Art of Cake Decorating". You can find more information about cake decorating at http://www.artofcakedecorating.com
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