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Persuasion And Your Brain

Mar 27, 2008
"The existence of forgetting has never been proved: We only know that some things don't come to mind when we want them." ~ Friedrich Nietzsche

We've all had that annoying, frustrating feeling (which can also be sometimes embarrassing), having something at the tip of your tongue, something that you, at one time, absolutely knew, but no longer have access to. It could be a historical fact, a personal anniversary (which might have the added bonus of putting you in the doghouse) or it could be something as crucial as the name of a valued client who you've had many interactions with, but are drawing a total blank on. (I hate it when that happens!!!).

It happens to the best of us. . . our cognitive abilities seem to decline as the years march on. But is this something that is a given? Or can we lessen or prevent the 'senior moments' (even if we are not seniors) we experience as a result of us not using our brains and allowing them to be all that they can be?

Some people keep their brains agile with crossword puzzles or Sudoku (if they prefer going it alone) or games such as Scrabble if they like the more social aspect. These are all great activities to "aerobically exercise" the mind.

Recent scientific studies have shown that younger people feel, smell, hear and taste better than older adults. They also think better. This is partially due to the fact that once people retire, they tend to do things they're good at and avoid things that are new or things which they find challenging. These studies show that the key to keeping your brain functioning at high capacity is to give it new and challenging activities.

To add to our un-inevitable declines we have biochemical responses that diminish as we age, mostly because we lose a sense of curiosity. Children have fresh, active responses because the world is new and there is so much to learn. This need not decline, however, as we can always nurture a this sense of curiosity in ourselves. Another thing that may diminish as we grow older is the idea of being rewarded for what we do. I love a good reward. As a kid if I got straight As, I could chose any record I wanted.

So what does this have to do with persuasion? Well, through the study of persuasion you are, as an extra, added bonus, enhancing your brain power and engaging in the activity of challenging your mind to think in new ways.

Studying the 36 Chinese stratagem and the 24 doorways of Magical Objection Mastery, we are flexing from macro to micro, in essence, looking at situations from different angles to determine how best to engage.

What is this doing? And why is it so hard? It's challenging us to use different parts of our brains. It's getting us to view one issue or problem or objection, from a number of angles. And isn't it great that this has the added bonus of keeping our minds agile and our memories accessible?
About the Author
Kenrick Cleveland teaches techniques to earn the business of wealthy prospects using persuasion. He runs public and private seminars and offers home study courses and coaching programs in persuasion techniques.
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