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How To Build Continuity Programs Into Your Business

Mar 27, 2008
If you have a business, especially one that is largely based on the Internet, you know just how important it is to have a constant stream of income coming in that is outside of your primary source of income. This is important for so many reasons, the main one being that a constant stream of income helps to keep your head above water always, so that you can focus on ways of improving your business marketing and things of that nature.

Building continuity programs into your business is one way of working on that continuous stream of income. Continuity programs are not difficult to implement; you may even be part of a continuity program now. The only thing is deciding what type of continuity program to implement and how to do it. Depending on your niche, there are several different ways to create continuity programs, and it all has to do with what you specialize in. Below, you can take a peek into the different types of continuity programs out there and see how you might be able to modify them to fit your business.

CD or DVD Continuity Programs

CD or DVD continuity programs can be applied any way you like. You use instructional CDs or DVDs or you can use musical CDs or movie DVDs. Many customers like this type of continuity program, especially if they like variety. It makes it easier for some people as well, so you can retain memberships to your site for longer. If you have ever belonged to a book club or a CD or DVD club like Columbia House and was billed automatically for your subscription every month, you were participating in a continuity program. This is convenient for you as a company because you can set up automatic billing and count on that renewing funding every month, and convenient for the customer because they can receive their merchandise without thinking.

E-Book or Podcast Continuity Programs

If you are in the business of providing information for others, you could start a continuity program for informational e-books, podcasts, or other informational products that may be out. There are so many different ways that you can make use of continuity programs for informational products, especially if you have a series going on. The possibilities really are endless, and you do not have to do much. If you are an expert in a certain field and there is a demand out there for knowledge in that field, you have got the foundations of a continuity program right there.

Internet marketing, writing, teaching, photography, web design, graphic design--whatever it is that you know and that you are an expert in, chances are that there are people out there that would invest in an affordable continuity program. You don't have to charge much--if you have multiple subscribers to your program, that multiplier could set your business right and provide you with some valuable revenue in the process.

Continuity programs can save your business a lot of money. You can save on marketing as you will already have a loyal client base (so long as you keep them happy) and you can save on shipping costs if you have an automatic shipment program set up as well.

People who are on automatic shipment programs or continuity programs are eager to tell their friends about a good experience they had, and offering bonuses for that or free items in some type of Tell a Friend Program, you can gain more clientèle that way and perhaps save some money on advertising in the long run as well.

Continuity programs are a revenue source that not enough businesses tap into. You don't have to be Columbia House to make it work; there are so many ways that you can apply the same principle of continuity programs into your business and build upon it so that you can eventually have a reliable source of income coming in. The trick is providing continuous value, month after month so that customers can anticipate what is to come.

Building a Subscriber Base

If you want to have people subscribe to your continuity program, keep in mind that the subscription process has to be as easy and simplified as humanly possible. Make sure that your subscription links work, that your payment process is secure and easy to use and that they money comes off of the subscriber's card or out of their account at a set time each month so that they aren't inconvenienced and know what to expect. Making it easy to unsubscribe is a great way of maintaining positive relationships even if the customer no longer wishes to subscribe to the program. That doesn't mean they no longer wish to be customers of yours, so be aware of maintaining positive relationships and a positive customer relation foundation in the future.
About the Author
Srini Saripalli is a technologist, marketer & Success Coach. Referred by many as "Success Engineer", Srini specializes in Marketing & Sales Success. He shares his sales & Marketing strategies on Success Engineer. To get more powerful list building techniques visit List Building360.com .
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