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Entrepreneurialism And The Art Of Reimagination

Mar 27, 2008
We've all seen the sad posters hung on telephone polls and in grocery stores alerting us to the fact that someone either lost or found a pet and would love to see some reuniting going on.

Chips have been developed that are placed under the skin of pets to help vets identify who the animal belongs to.

Well, one entrepreneur thought this wasn't an option that was immediate enough. So a company based in Windsor, Colorado has developed a GPS collar for pets. This colorful collar makes it possible for pet owners to simply go to the website and draw coordinates to locate their lost pet.

The service comes with a monthly fee and offers pet owners up to 100 location points as part of the basic service. The configurations of the GPS device come in both a collar and a colorful harness.

If that sounded like an ad, I suppose I designed it that way. No, I don't own one of these devices and, no, I don't know the owner and have never tried the product. The truth is I presented the product this way to open your eyes to your own entrepreneurial dream.

The one thing that struck me as I researched this idea was that this was a concept that I can believe would be valuable to many pet owners. For many the family pet often becomes an extended member of their family. This in turn makes the care and protection of the pet through immediate location something many pet owners would find comforting.

This entrepreneur found something that no one else was doing and crafted the idea in such a way that pet owners would immediately see its value.

This is the essence of entrepreneurialism - find a problem people need an answer to and provide the solution.

This doesn't have to be something that is associated with a pet. You can let your imagination run and find solutions to any number of issues from personal problems common to humanity to problems related to home repair. From lawn and garden issues to better ways to cook.

Once you find your best idea you need to carefully craft related marketing tools to capture not only the essence of the business, but also how to help others understand the unique potential of your idea.

Words are important so make sure you either craft your descriptions well or have someone help you.

The site I mentioned above is actually fairly simple, but the owner has done an admirable job in helping the visitors understand what the product is and how the device can provide them with peace of mind and a quick solution to finding a well-loved pet.

Your business site should answer most of the predominant questions and possibly include a FAQ section when customer questions begin pouring in. Your customers can provide a great springboard for helping to clear up any confusion future customers might have.

Entrepreneurialism is attainable. You just need to imagine what has yet to be considered. Many existing businesses fall behind when they refuse to reimagine their existing business.

If you're starting a new business you can imagine all you want - just don't stop dreaming.
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