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How A Virtual Assistant Can Help You Market Your Business

Mar 27, 2008
For some reason, many business owners seem to routinely put their marketing tasks on the back burner. Some business owners do not enjoy performing these tasks and others find themselves too busy handling other parts of their business.

These problems can easily be solved by outsourcing marketing activities to a virtual assistant. There are a variety of different marketing activities that you can outsource. Experienced VAs may be able to give you marketing ideas that you had not thought of yourself.

General assistance VAs can easily submit press releases to press release submission sites and the other people listed on your media list. Generally speaking, you will most likely have to provide your own media list as VAs who practice general tasks may not know be familiar with press release submission sites or article directories.

This type of virtual assistant can also help you find complementary sites that you may be able to partner with on some joint ventures, content distribution, link exchanges, and so forth.

You may want them to just put this type of information in a spread sheet and contact the website owners on your own. By writing a personal note to them yourself, you will be letting them know you are sincere about establishing a working relationship with them.

Virtual assistants who have chosen to specialize in affiliate marketing can help you manage your own affiliate program by recruiting affiliates. An affiliate is someone who agrees to help you market your business, products or services in exchange for a commission upon making a sale for you. These VAs can also help you motivate your affiliates by creating emails, contests and other promotions.

Specialized VAs that have extensive marketing experience can help you create a
media list, write press releases, follow up on previously submitted press releases and more.

Before you hire a virtual assistant to handle these specialized tasks, it is important to make sure they are knowledgeable and have enough experience to properly complete the work. You may want to ask for testimonials from former clients.

Marketing your business is a never ending process and these tasks are very important to your success. When you are just starting out in your business, you may find you have plenty of time to handle your marketing. However, once your business starts growing, your hands will be very full.

If you ignore your marketing efforts, your business will surely stop growing. Outsourcing the tasks to a competent VA is the easiest way to make sure your marketing tasks are completed while freeing up your time to work on other activities.
About the Author
Versatile Assistant is a Virtual PA and Lifestyle Management business providing secretarial support to busy professionals. Find out how a virtual assistant can help you transform your business.
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