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Consider How Much Advance Warning You Need of Changed Conditions

Mar 28, 2008
How much advance warning does the irresistible force barometer provide under various circumstances? Most barometers will work better in anticipating some changes in irresistible force direction than they will for other changes.

Consider using more than one barometer at the same time in order to test various possible changes in direction. This approach will also be helpful to you in selecting barometers that provide the most advance warning. As in our dress length example, continuing the current trend in shortening or lengthening dresses will work fine until the dresses get to extremes of being very short or very long. In that business situation, at least two types of barometers will be needed.

In considering the time lags, be sure to consider if there is a reason why these time lags will change in the future. As information access and communications improve, there is a general tendency for time lags to shrink.

Compare the Irresistible Force Barometer's Advance Warning to Your Minimum Needs

To evaluate the effectiveness of your chosen barometers, you need to determine how much advance warning of a shift in irresistible forces your organization needs to be ready to take best advantage of that shift.

What are the different needs you have for advance warning, and how much do they add up to in total elapsed time? In assessing the minimum warning time your business needs, you'll need to look at a number of separate elements.

Begin by considering how long before everyone else knows the irresistible force has changed you need to be taking action in order to secure a significant advantage. For instance, suppose your customers need six months to make up their minds about what you want to influence them to do. You would then need to begin influencing them more than six months in advance of the shift so that they don't become aware of the changed circumstances until well after the deal is done. Obviously, you should only do this when it's ethical to act on your advance understanding and you both benefit.

Move backwards in time from the point where others will first perceive the changed irresistible force in order to estimate how long it takes your enterprise to implement the necessary action. For example, getting your proposal in good form to present to customers may require three months (including the time to get the appointments, prepare the presentations, and train those who will implement the actions).

Next, move further backward to measure how long it will take your company to turn the information supplied by the barometer into a decision about what you want to do. In some cases this time frame may be only a few days, but for many organizations the time will be several months. Be sure to use an estimate that applies to this type of decision because different types of decisions usually vary in the elapsed time required.

Finally, add some contingency time for things to go wrong (such as the information coming out when many people are on vacation).
About the Author
Donald Mitchell is an author of seven books including Adventures of an Optimist, The 2,000 Percent Squared Solution, The 2,000 Percent Solution, The 2,000 Percent Solution Workbook, The Irresistible Growth Enterprise, and The Ultimate Competitive Advantage. Read about creating breakthroughs through 2,000 percent solutions and receive tips by e-mail by registering for free at

http://www.2000percentsolution.com .
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