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Top Internet Marketing Strategies for New Websites

Mar 28, 2008
It's your first time to open shop online and you're wondering what you should do to make your presence felt. The Internet is a daunting world. It's almost as vast and unlimited as the universe, making the prospect of getting your website within your target market's radar seemingly impossible. Be that as it may, your new website still has a chance of surviving and especially if you consider the following tips.

Top Internet Marketing Strategies for New Websites

In the Internet, paid advertisements are definitely bigger and brighter, but search engines still give free advertisements a fighting chance. Here's what you can do to make your new website known without spending too much money.

Create the Best Website You Can

No Internet marketing strategy can help you if your website isn't worth visiting in the first place. Start with the design. You want the kind of web layout and design that your target market will instantly find appealing. The layout must also be user-friendly: it won't do to have your readers lost and unable to find their way back to your homepage. In most cases, navigation will be made easier by creating highly discernible links and uploading a site map.

Understand How Search Engine Optimization Works

Search engines can make or break you. If you're not in the good side of search engines then it's almost impossible for your website to get noticed by the right people. If you want your target market to discover your website, you need to know how to please search engine spiders.

You need to understand, for instance, why using HTML codes is a positive thing, even if it offers less flexibility and options than other and more sophisticated languages. You need to understand the importance of keywords and the dos and donts that come along with using them.

Content Is King

Your website must offer valuable content. Search engines may be responsible for getting readers to notice your website, but it's the content that will ultimately be responsible for making them come back to your website again and again.

Content is what makes visiting your website into a habit. For content to be valuable, it must have relevance to your readers. If teenagers make up your target market then you need to discuss something they can relate to. Talking about the most popular TV shows might get them to listen to you but discussing the stock market would just fall on deaf ears.

Secondly, the data you're providing must be of interest to your target market. It's not enough to simply discuss an important subject. You need to show them what they'll get from it. Ecology is an important issue, but do people generally find time to learn more about it? But with the right perspective or approach, such as using Leonardo di Caprio as spokesperson or pointing how unawareness of ecological issues could cause them to die in five years, even the most boring of subjects will be diligently pursued.

Spell Out the Benefits

People just seem to get busier and busier everyday, and that's one of the reasons why they don't have the patience or inclination to check out websites whose benefits are ambiguous at most. If you want people to pay attention to your website, you need to find the equivalent to having a neon signage flashing the benefits of visiting your website. The message must be simple, straightforward, and powerful: let them know what they'll get and they'll come to you if they want it.
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