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How Search Engine Optimization Works

Mar 29, 2008
It's common knowledge that search engine optimization, or SEO, is a very important technique for any website owner. It guarantees excellent search engine ranking, which, in turn, can boost traffic and, most importantly, high sales conversion rate.

Because SEO has been around for a good considerable amount of time, it seems like webmasters know it by heart. They have mastered the most common techniques related to it. However, because they have become so engrossed with their own SEO strategies, they have forgotten to remember one crucial truth: rules do change.

This means that search engines, such as Google, will change their criteria in ranking websites. And because they don't adjust themselves for the sake of webmasters, it's your job to make sure that you are constantly updated to these changes.

Understanding the Reasons for SEO
It's because of these changes that you have to go beyond the technicalities of the techniques. You must be able to understand their reasons or their purposes. For instance, if you are going to perform link development, you must have a good idea on the logic for doing so, which is to actually improve your ranking in search engines.

Always remember that the strategies that you are learning are just icing on the cake. What you must bear in mind is the reason for their being, which is to add more beauty to the pastry, as well as what you can possibly do to improve their looks.

Breaking Down SEO
So you can better understand the real nature of SEO, you should know how they function and how they add life to your website:

1. Search engine spiders or crawlers. You know the trick to this: you create a robot text file in your meta tag to invite them to your website. But why? Search engines have what we call as crawlers or robots. They are given the values of 1 and 0, and their main job is to collect information that they can find all over the World Wide Web.

In layman's terms, what they would usually do is to visit one page to another by simply following the links. They move at very fast speeds; that's why it's very easy for them to travel in thousands of webpages every day.

2. Data centers. This is considered to be the heart of SEO. This is where all data that are being collected will be kept. They are also needed to ensure that everything functions properly in search engines.

3. Links. Links may not actually be the real life blood of SEO, but they still play a very integral role in the process. They will act as guides for search engine spiders to get your pages indexed. They are the ones that will also guide humans as they navigate through similar websites in the Internet.

Search engines are also known to have instinct. These are actually standards that have been developed by their engineers to speed up the process of indexing and ranking. For example, these search engine spiders may have been programmed to ignore links that are in no-follow mode. This means that your webpages will not be visited by them and thus will not be indexed.

The search engine spiders, moreover, may also be programmed to count the keyword density of your every page. If it doesn't conform to what it considers to be standard, it may not get indexed.

Why You Need to Learn Them
You may be confused by now. Why do you have to learn all these things? Isn't it enough that you already have the basic techniques with you? It's only when you understand the way SEO function that it becomes so much easier for you to modify these techniques to conform to the current criteria of search engines.

This may also mean that you will no longer have to spend a lot of your time on random techniques while hoping that they can give you the shot that you need in search engine rankings. You aren't only after for short-term goals. You want to stay for as long as you can in search engines.

That's also the reason why when you are about to consider a particular technique, you have to remember where they would fit in your long-term goals. Will they be able to help you in making sure that you can rank highly in search engines?

The bottom line is this: you have to understand the nature of search engines, in relation to SEO, so you will be able to evolve. If you can extend a little more effort on this, then surely, search engines will greatly reward you with good search engine rankings and high traffic for your website.
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