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Advertising Your For Sale By Owner Home on the Internet

Apr 1, 2008
It seems you can't drive far without seeing a home that is listed for sale by owner. Selling a home without the assistance of a realtor is probably today's hottest trend in the real estate market. If you know anything about selling, you know that one of the most important components of success is to get the product out in front of as many prospective buyers as possible. This type of product placement is critical even when the product being sold is a home. Realtors typically take care of this type of exposure. But when you make the decision to put your home on the market as for sale by owner, this task falls into your lap.

Sure, lots of people driving by your home will notice that bright red FSBO sign out in your front yard. But these people might not be in the market for a new home. A few will know others who are, and they'll spread the word about what they saw, but if you plan to sell your home anytime soon, you'll need more prospective buyers than this.

What other choices do you have for advertising your for sale by owner home? You can run an ad in the local newspaper and this will bring out a few more buyers. You can have one of those pretty flyers printed up and you can stuff them into the tube below the "for sale" sign, but again, only those driving by are likely to see this flyer. You can make up cards and hang them on community bulletin boards located inside grocery stores and public buildings, but this likely will be a waste of time and effort.

There's another way that's been proven to be effective and that entails listing your home on the Internet. Think this is overkill? You wouldn't be alone in this way of thinking. But you also wouldn't be right, either. The Internet will give your home the nation-wide exposure it needs to generate a fast sale. In fact, many of the web sites dedicated to selling homes specialize in listing only for sale by owner.

Nowadays, everybody uses the Internet to search for information and they're using this powerful tool to purchase new homes. Don't you think it's time to get your for sale by owner home listed on the Internet? Just do a Google search and find lots of sites and services to market your house on the Internet!
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