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Increase Your Search Engine Ranking

Apr 1, 2008
A high search engine ranking for your website is so essential that if you have the slightest desire to actually succeed in your business, there is no way you can continue to avoid this issue. There are many methods that you may employ to increase search engine rankings. They may seem like rocket science to you, so you have probably avoided dealing with this issue. But it is to your advantage to deal with them.

A majority of people looking for goods and services on
the Internet find websites through search engines such as Google, Yahoo, and MSN. The idea of optimizing your pages for high search engine rankings is to attract targeted customers to your site. The higher your page comes up in search engine results, the greater the traffic that is directed to your website. That's what search engine optimization is about.

You can involve yourself in all the technical information available online to figure out how to optimize your web pages. But better yet you can look at a few simple items on your pages, make some small adjustments, and most likely see improved rankings quite rapidly. You should first examine the title bar on your homepage.

The title bar is the colored bar at the top of the page. Look at the words that appear there when you access your home page. To increase search engine rankings, the words on your homepage's title bar should include the most important keywords or phrases, including you company name.

Each title bar on every single page of your site should contain the most important keywords and phrases taken from the page itself. Avoid very long strings of keywords, keeping them to six words or less. Also do not repeat keywords more than once in the title bar and make sure that identical words are not next to each other.

The next item to examine is your website content. Search engines generally list sites that contain quality content rather than fancy graphics. The text on your site should contain the most important keywords, the words that potential customers will be typing into search engines to find your site.

You should try to have around 250 words on each page, but if this is not possible because of your web page design, then try for at least 100 carefully chosen words. If you want to achieve a high ranking on search engines, this text is essential. However, the search engines must be able to read the text, meaning that the text must be in HTML and not graphic format.

To find out if your text is in HTML format, take your
cursor and try to highlight a word or two. If you are able to do this, the text is HTML. If the text will not highlight, it is probably in graphic form. In this case, you will need to change it or ask your webmaster to change it to HTML format for you in order to increase your search engine rankings.

Meta tags are really just simple code. Many people believe that meta tags are the key to high search engine rankings, but in reality, they only have a limited effect. Still, it's worth adding them in the event that a search engine will use meta tags in their ranking formula.

To find out if your page is set up with meta tags, you must access the code. To do this, click the "view" button on the browser menu bar, and select "source." This will pull up a window revealing the underlying code that created the page. Meta tags usually appear near the top of the window. For example, a meta tag would read: meta name="keywords" content=. If you do not find code that reads like this you will need to put them in or ask your webmaster to put them in. This
may not help your ranking at all, but every little thing you can do is a help.

Last, but by no means the least is the issue of link popularity. Link popularity is extremely important in terms of search engine rankings. Almost all search engines use link popularity to rank your website. Link popularity is based on the quality of the sites you have linked to from your links page.

If you type in "free link popularity check" in a popular search engine, it will show you what sites are linked to your site. If there are not many sites linked up to yours, or that the sites that are linked have low search engine rankings, consider launching a link popularity campaign.

Basically this entails contacting quality sites and requesting that they exchange links with your site. This requires checking out the rankings of the websites you want to link up with. Linking to popular, quality sites boosts your search engine ranking. It also directs more quality traffic to your website.

Search engine rankings are extremely important for a
successful Internet marketing business. Before you go out and hire a search engine optimization company, try taking some of the simple steps listed above, and see if you can boost your rankings yourself. This is an important factor in Internet marketing. The higher your search engine ranking, the more quality customers will be directed your way.
About the Author
The author, a former communications manager and Junior College Instructor, is now a full time on line marketer who has several websites where you can make money Solid Home Business
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