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Inviting A Professional Business Speaker For Promotion

Apr 1, 2008
Hiring a professional business speaker can be an effective strategy to raise an issue, educate an audience or drive home a business message. Persuasive speech plays an important role in business success. Make use these top ten ideas to get the most value from your investment.

1. Use pre-event publicity to develop interest in your speaker. You can use posters to announce the speaker and the topic. Send a memorandum describing the speaker's credentials. Encourage your staff to visit the speaker's website-these things can make a professional business speaker work with you.

2. Fully inform your speaker about your business. By that process, he can develop a strategy on how to promote it better. You should provide information for the speaker to study well in advance: annual reports, newsletters, press releases, etc. You can also answer the speaker's questionnaire as completely as possible.

3. Put your speaker always connected with people in the business. So, provide your speaker an access with management and staff prior to the event. Telephone conversations are a good initial step. Face-to-face meetings are more effective.

4. Put your speaker in touch with your customers. Establish contact between your speaker and your customers. Let customers know in advance that a speaker will be calling to collect their ideas and suggestions.

5. Be candid with your speaker regarding your culture and your competition. Let your speaker know and understand what is really going on in your industry. See to it he or she understands your competitive advantage and the actions being taken by others.

6. Review and make a speaker's introduction. Your speaker should give you with a speaker's introduction in advance of the actual event. Customize this to link with your event theme or business issues. The person introducing the speaker should be prepared and full of enthusiasm.

7. Reinforce the message with take-home handouts. Help people remember and apply key points with an attractive take-home handout. Handouts can be as extensive as a customized notebook, or as simple as a laminated wallet-size card.

8. Give effort to make an effective conversation media- audio and video taping of your speaker. If your speaker is properly prepared and effective in delivering an substantial message, the cost of professional audio and video taping can be a very wise investment.

9. Elevate room setup with your speaker's input. See to it that your speaker has access to the venue prior to his or her presentation. Professional business speakers have lots of experience with room layouts, acoustics, lighting, etc. Small improvements can create a very big difference.

10. Allocate time for questions and answers, but see to it you get good questions! When the schedule allows, a Q&A session lets your audience, potential client go deeper into the topic with the speaker.
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