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Tips on Writing a Compelling Internet Marketing Email

Apr 1, 2008
Getting people to opt-in to your email list is just the beginning of the battle. Bigger obstacles lie ahead, and this includes creating an Internet marketing email compelling enough to convince your readers to perform the desired action.

Tips on Writing a Compelling Internet Marketing Email

Being permitted to contact your customers or prospects by email is a chance that you must not waste. If you don't do it right the first time, there's almost nothing you can do to stop people from unsubscribing from your list.

Send an email right away.

People who have consciously opted-in to your email list may end up forgetting what they've done if you take too long to exercise your right to contact them. If a person has subscribed your list today, make sure to send them an email no later than tomorrow.

Convince them it's not SPAM with your subject line.

You're only given one line to use for your email subject so don't waste it! Go straight to the point by including the main topic of your email and the primary benefit they'll get from reading it.

Keep things short.

Time is gold, and your readers would be initially reluctant to spend more than a minute or two reading your first email. By keeping things short and simple, you can be sure that they'll be more inclined to read your mail from start to finish and take in everything you have to say.

Personalize your Internet marketing email.

Just because you're using a template doesn't mean you can't customize your emails a bit. Address your email using the first name of your recipient as this will make them feel more special. Make sure to use your own name as well when closing your letter. If you've managed to acquire data regarding the customer, you could use it to give the letter a more personalized feel.

Every word used must help you attain your goal.

What did you intend to achieve with your Internet marketing email? Was it to convince readers to buy products and services from your company? Was it to get them to join your membership website? Keep your goal in mind and make sure that every word you use helps in convincing your reader to perform the desired action.

Use the appropriate format.

Generally speaking, an Internet marketing email will include an introductory paragraph, the main body of your email, and a closing paragraph. The introductory paragraph summarizes the essential facts of your email. The body provides the detail. The closing paragraph includes a strong invitation to perform the desired action. This outline may differ in some ways depending on the type of email you wish to send.

Make your Internet marketing email visually appealing.

Use appropriate line spacing and font styles for your email. Use graphics sparingly: although they can help in providing emphasis and description, they do take longer to upload and some of your readers might not be willing to wait too long for them. Lastly, remember to keep your paragraphs short: longer ones tend to dismay and discourage people from reading further.

Double-check for errors.

Do your best to get things perfect at the first try. Double-check for errors in spelling, grammar, punctuation, and format. Review the content and revise what you can. And lastly, make sure you've included your contact details or everything will be for naught!
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