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Autoresponders Can Make Your Business More Profitable

Apr 3, 2008
You might have heard that making money online is easy. However, if you've had your own online business for any length of time, you know that there's a lot more to it than just putting up a website. You have to collect a list of potential and existing customers, maintain a database, and stay in contact with them. Everyone with an online business has to work hard, and most of us don't have as much time as we'd like. That's where autoresponders can help. They handle most of the work of distributing information to your customer list, and they do it almost instantly. These computer programs send out responses to email sent to you, and automatically get information where it needs to go. There are lots of different ways to use an autoresponder to make your business's profits grow. Here are just a few.

Sending information that's not just about sales can be helpful in converting customers. Consider free newsletters, product reviews, or articles about your industry and products. Promoting your products by providing unbiased information is a great way to convert potential customers into actual customers. You can establish your expertise on a subject and let your list know why your product is the best one for the job. Autoresponders make distributing this information easy. Just provide a place for interested people to submit their email addresses, and you'll be able to offer them all the newsletters and other information they want.

If you're an article publisher, autoresponders can help you distribute your information. You don't just have to stick with article publishing sites to get the word out. By building an email list, you'll have an audience that's right for the articles you write. Include information about yourself and your business, and you'll be able to increase your site's traffic and possibly your profits. Just as with ordinary online marketing through articles, be sure that you're using clear, well-written material that's easy to understand. That way, you'll be able to increase the rate of readers choosing to visit your site to learn more.

Don't neglect existing customers. Autoresponders are a great way to let them know when you've received their order, processed their payment, and shipped things out. You can inform them of sales, specials, promotions, and affiliate products, as well as keeping them up to date on your rates, products, and services. Sending out a periodic notification is one way to keep your name fresh in their minds, and the best way to get that notification out is via an autoresponder.

Of course, autoresponders can be used for direct promotion to potential customers, too. You can let them know about the products you offer and tell them why yours are the right choice for them. Most people need to hear about a business or product more than once to be convinced to buy. In fact, some Internet marketing experts estimate that it takes as much as six or seven exposures to convert many potential customers. So, letting your list know that you're out there is important.

Remember that people on your email list are there by choice, however. That means that you should only use your autoresponder for the purpose that they signed up to be involved with, and you should avoid a bombardment of email. The goal of using an autoresponder is to provide information and keep your business in your customers' minds. You don't want it to be associated with lots of annoying mail, however. Exercise restraint, and remember that consistency is more important than quantity. Used correctly, autoresponders are a great way to expand your business's profits.
About the Author
Not sure which Autoresponder is right for you? Read my side by side comparison of the top autoresponders at www.CompareAutoresponders.com.
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