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How To Promote A Company Online And Offline

Aug 17, 2007
Both online and offline marketing strategies are important in promoting a web site. An online business can benefit from the conventional offline mode just as a brick-and-mortar store can benefit from advertising on the inter-net.

There are several ways of promoting a web site online and offline. Below is a list of the most crucial ways to promote a website.

1.Send Well-Planned And Customer-Focused E-Mails: Send genuine e-mails to a targeted list of potential visitors and offer credit for the purchase of any product from your site. Spend time on the e-mail's look and content to avoid being routed to the users' junk folders.

2.Develop the Search Engine Submission Process: Optimize the website to let the search engines crawl into the web pages. Submit the website to site maps. The site map service acts like a data cable connecting the website owner's computer to the service provider and allows automatic updates to the website.

3.Do Search Engine Marketing: Optimize the website so it shows up in the first few pages of the list given to the web searcher. Develop a list of effective keywords and use them in the website, especially in the beginning. This helps place content from the web site on the first two or three pages of the search.

4.Use Affiliate Programs: When a website owner signs up for an affiliate program, that website owner is assigned a special "affiliate URL" that tracks all the visitors the website sends to the partner company's web site and all the sales the website generates.

Each time someone the website owner refers makes a purchase, that website owner earns a commission.

5.Encourage Interaction Among The Users: Create forums where customers can interact and generate feedback on the products. This provides transparency for the web site. To involve customers place message boards, post customer feedback, display a question and answer platform, and enable blogging.

The longer the customers engage themselves with a site, the more loyal they are likely to become.

7.Broadcast The Web Site: Place the details of the web site in the yellow pages. Put an ad in a local phone book or advertise it on radio and television.

8.Create Corporate Literature: All of the company's business cards, letterheads, envelopes, faxes and invoices should display the website address, as well as the appropriate email addresses.

9.Promotion Through Giveaways: Reinforce the brand name through various items such as pens, coffee mugs, and calendars.

10.Design Company Apparel: Give the employees and clients t-shirts and hats with the web address printed on them. They make great bonus gifts and create a feeling of belonging among the employees.

11.Publish Articles And Circulate Press Releases: Publishing articles, is an effective avenue of demonstrating a company's expertise in a particular field for the potential customers.

Include a website address in the "About The Author" text found at the end of the article. Write press releases covering the major developments of the company and include a web site address in the 'About The Company' paragraph.
About the Author
David Gass is President of Business Credit Services, Inc. His company publishes a free weekly e-newsletter on Small Business Consulting at their
web site http://www.smallbusinessconsulting.com
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