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Paper Press Promotion Metrics

Apr 3, 2008
The concept of paper press promotion metrics as KPI in marketing entails the still-important function of paper press as a promotional tool. The metrics can be used to measure the results of using paper press promotion, which is perhaps among the traditional tools for making items for promotion and marketing.

The paper press is a machine used to make papers and to imprint arts, texts, and graphics on papers. Used in publication, the features of the machine can differ mechanically. The manual paper press can be used to produce paper press promotion items, such as business cards, promotional cards, and other paper objects. Meanwhile, those in sophisticated paper mills and publications, use a large paper press for making newspapers, magazines, and other papers for promotion and campaign.

The paper press promotion can refer to the materials used for promotion using papers that are products of the paper press. Depending on the size of the paper press, perhaps, there are more paper press outputs using the machine than utilizing electronic printers to produce paper-made materials for marketing and promotions.

In paper press promotion metrics, there can be different concerns to consider when coming up with the right measurement for the performance results of using paper press promotion.

To come up with the measurements for paper press promotion, it is important to have a recorded amount of input in making paper press promotional materials. Having known the input, the next thing would be on the manner of distributing the promotional material, as well as the number being distributed in a given period of time.

The response from the recipients of paper press promotional materials should be recorded. At this juncture, it is essential to make the right equation for determining the ratio of the number of papers distributed minus the number of papers wasted to the number of responses from prospects in a period of time.

The cost in producing paper press promotion may also be used as a metric. This can be utilized to determine the amount of input. A comparison to the value of output may also be employed to determine the variance.

The kind of paper used may also be included in paper press promotion metrics. Although paper press functions as a papermaking machine, it is also used to put inks on papers with design. Hence, the right paper should be used for printing using the paper press. The paper type for paper press is regarded an input where cost is also involved. However, having the right paper may also be a factor for producing better outcomes geared towards promotional campaign using the traditional tool.

Electronic media also provides another meaning for paper press. The term has been closely synonymous to a web page. With the paper press in website comes paper press promotion as a tool for attracting Internet users and advertisers.

Paper press promotion may be somewhat new in electronic page. However, the result from using this element for promotion can be assessed based on page rank, popularity of the site, and the comments from web visitors and advertisers. These indicators can be used for paper press promotion metrics in e-marketing.
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