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Tips - Make It Easy To Buy From Your Site

Apr 3, 2008
Convincing potential customers to buy from you is a tough job, but have you ever thought that you are making the process twice more difficult for both sides, if they are convinced of their possibilities, but do not know how to buy from you? No matter how good it is to convince potential customers, they will not buy if they find the process cumbersome.

First, you want to make sure that people can find your order form easily and without hassle. You can write a clear, concise paragraph directing your prospects on your order form so that you can minimize the chances of them getting lost. You can also reduce the chances of losing prospects by placing a link to your page of every other page of your site.

Also, do you offer multiple payment options? Some people may feel comfortable paying via Paypal, some may only want to pay with their credit card and others might want to send a cheque. The more options you offer, the better your chances of covering your prospects' desired payment method. After all, it wouldn't make any sense to sell hard to a prospect only to find that they won't be able to pay you when they want to.

On the other hand, you will want to prove that you are a credible merchant. Is your order form secured using encryption technology? You would want to look into SSL for this. You can also offer a money back guarantee so that people will feel confident about buying from you. How about after sales support? Who do they contact when they have problems after purchasing?

Alternatively, you can add testimonials, contact information, address, and so on to boost their prospects for the confidence of. To feel safe buying one of their products, a total stranger to them at the other end of the Internet.

In conclusion, it would be very regrettable if they sold a lot and are sold well in a perspective when something goes wrong and he or she is willing to pay. Remove any possibility that in order to maximize their profits!
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