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Four Components To Creating Wealth Through Real Estate

Apr 4, 2008
If you want to create massive wealth through real estate, there are four easy components you need to focus on. Each component is as important as the next component, and becoming an expert in even one of the components can help you make some good money. But if you want to be truly successful, make sure you gain skill in all four areas: Specialized Knowledge, Marketing, Systems, and Mindset.

1. Specialized knowledge. This is the nuts and bolts of your business, the techniques you'll learn to help you find properties, acquire them, analyze them, and operate them. Your specialized knowledge will include financing options, legal contracts, and market savvy. This knowledge sets you apart from those who haven't taken the time or found the resources to learn the specifics of the real estate business.

2. Marketing. Without marketing, acquiring a property would be both difficult and foolish. You've got to be able to find good deals, private money, and tenants. Without marketing, you don't have a business; you have a hobby. Remember, if this business is going to work for you, and that's the goal, you've got to reach out and market.

3. Systems. When you're just starting out with a fledgling business, you'll probably be doing everything yourself, but ultimately you'll want other people running things for you. You need documented systems in place to get things done, things like advertising, accounting, and maintenance.

4. Mindset. None of this can come to fruition without action, and action is a result of your mindset. We all inherit scripts from our parents and environment about what our potential can be. We may have deeply embedded habits that keep us from our goals. But it's possible and imperative that we get over those roadblocks so we can take action. The strength of your business is a function of the strength of your mindset.

It looks simple because it is. The key is to become expert in all four components. If you master specialized knowledge, systems and mindset but leave out marketing, you'll be at a disadvantage. Likewise, if you are strong in the first three areas but have a negative mindset you'll limit your success and your wealth. Become well rounded in these four areas and you're sure to succeed. Learning these steps are a complete no-brainer in today's economy, and how to create a massive net worth in only a few short years - even starting part-time.
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Lance Edwards Master Real
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