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The Cozy Relationship Between Search Engine Optimization And W3C

Apr 4, 2008
There are a number of webmasters who claim that they know the ins and outs of search engine optimization, only to realize that they are only touching the surface. A good example is the fact that they are only a handful who know the importance of tuning their website with W3C.

Nevertheless, you can blame the problem to them. Not a lot actually understand the definition and purpose of W3C. And when they do not have any idea about it, it follows that they wouldn't be able to relate it with SEO.

Defining W3C Compliance

W3C stands for World Wide Web Consortium. It was created in 1994, and its main purpose is to provide the necessary guidelines when it comes to creating and structuring webpages and sites that are meant to be included in search engines. Of course, you can deduce that these standards are only derived from what webmasters consider as the best practices in optimization. If you're a web designer, you should be able to make sure that you understand the purpose of W3C and bring your website to compliance.

Accessibility Is Key

One of the most important aspects that are being addressed by W3C is accessibility. The standards are meant to ensure that your website--and your webpages--will be viewed properly b your targeted audience. Here are other reasons why you need to comply with W3C:

1. Your website needs to be accessed by the disabled. You have the social responsibility to ensure that any valuable information that you have in your website shall also be made available for those who are physically challenged.

2. Data should also be available with the use of other communication devices. Today, there are a lot of communication devices that are sold. These include laptops, mobile phones, and PDAs. If your website is considered to be a W3C, it should be accessible even in these communication devices. This way, information can be obtained 24/7.

3. Your website should be visible in any type of browser. There are different kinds of browsers that you can make use of. For example, if you're using Windows operating system, the default browser is Internet Explorer. Nevertheless, you can always opt to utilize Mozilla Firefox, Opera, and Crazy Browser. All these have different components and configurations that could affect the appearance of your website. Learning W3C will guarantee you that Internet users will be able to access your information regardless of what Internet browser they are currently using.

The Role of W3C in Your Business Website

Indeed, W3C is essential if you want to make sure that you don't miss out the opportunity of being accessed by millions of Internet users all over the world. As always expressed by veteran webmasters, the more people get to view you, the bigger will be your chances of converting your visitors to your local customers. But what is its main relationship with SEO? Why is it advisable to be following W3C when you're going to be optimizing your website?

A person that sticks to W3C will be utilizing lesser codes for his website and will have more time to focus on their content. In turn, since there will be more usable content in the website, you will gain favor from search engines, which love relevancy and information-loaded articles. Most of all, with W3C, it becomes very easy for search engine spiders to crawl into your website and index those pages.

The Best Ways to Make Your Website in Tune with W3C

If you think that it only takes a little tweaking to make your site in tune with W3C, you may be in for a very big surprise. There are a lot of things that you need to learn. Nevertheless, it's still possible for you to achieve it. If you want to cut down the time you'll be spending with it, though, you may want to look for a website designer that will not only be taking care of the aesthetics of your site but also understands the importance of W3C for crawlability and accessibility.

If you want to save some your cash, you can opt to learn this on your own, but it will take you a while before you can master it. The good thing is there are a lot of tools and resources that are made available to you. A very good example is Mozilla Firefox. All you need to do is install the necessary extensions that you can use for testing. You may also like to read important notes from SEO experts.

W3C has a huge learning curve, but you may want to learn it if you want to ensure that you will not only get your website indexed in search engines, but you can also make the process a lot faster and easier.
About the Author
Moe Tamani is a Marketing expert with a leading Internet Marketing in Dallas, TX specializing in SEO Friendly Web Design.
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