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Tips on Creating an Effective MLM Recruitment System for Generating Leads

Apr 5, 2008
If you want to succeed in multi-level marketing, you need to create your own MLM recruitment system. It must be effective in generating much-needed leads without compromising your ethics. And though that's easier said than done, it's very much possible and given enough time and effort from your part, it can also pave your way to a financially secure future.

Tips on Creating an Effective MLM Recruitment System for Generating Leads

Besides relying on the age-old technique of using your network of contacts to find prospects for your MLM campaign, you can also use the Internet and include online strategies for your MLM recruitment system.

Write a press release.

Press releases are the best way to reach the public. Once you've created a press release for your MLM campaign, you can submit it to a press release service and they'll take care of having it distributed to the right channels. But of course, before all that, you need to make an attention-grabbing press release first.

Press releases have varying lengths but what all of them have in common are the style in which they're written and the length of paragraphs used in them. Press releases, just like any other online article, would benefit more from a lot of short paragraphs rather than a few but long ones. Sentences used must have the same format as well: they must be short, concise, and powerful.

Press releases have a somewhat formal tone. They are written just like news stories, even if they tackle subjects ranging from pet food to celebrity sightings. Press releases must have a very catchy headline, a strong and informative introductory paragraph, and a conclusive ending paragraph that at the same time encourages its readers to perform the desired action.

Create a podcast.

A podcast is another way of reaching people online. The content of a podcast is similar to that of any article but this time, you'll have to consider the element of sound as well.

If you're just starting out, you must keep your podcast short: don't let it go beyond the half-hour mark. There's always room to extend your podcast routine longer in the future, but for now, you want to make sure you don't give them any reason to be bored.

If you're not going to talk about MLM then you'll probably be using your podcast as a vehicle for sharing your MLM advertisements. If so, remember to keep your MLM ads even briefer. Place it in the middle of the program so that your listeners won't be able to skip it.

Make sure that the people who'll be speaking in your podcast all have clear and well-modulated voices as well as able to enunciate their words correctly. Remember to keep background noise at a minimum or nonexistent. Double-check and use the appropriate software to edit and publish the podcast in various formats. Last but not the least, remember to submit it to a podcast directory.

Create a blog.

Blogs are another good way to remain in contact with past, future, and current prospects. With blogs, you get a chance to directly interact with these people and consequently be able to convince them better about your MLM offer.

To make your blog more effective as a lead-generating technique, update your blog frequently but not to the point that you'll be publishing posts without any value. Remember to submit your blog to blog directories and social bookmarking sites as well.

With these tips, you're sure to have an effective MLM recruitment system for generating leads!
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