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Autoresponders Can Save You Time and Money

Apr 5, 2008
In any business, time is always money. It doesn't matter whether you own a brick and mortar store or work online. The more time you have available to work on the important things, the more you'll be able to make your business grow.

One way to improve your time situation is by using an autoresponder. These simple computer programs automatically reply to email messages sent to you by a prospective customer base. That cuts down on a lot of time spent sending out basic information and order confirmations.

However, that's not all that an autoresponder can do. They'll also let existing customers know of upcoming deals, keep them updated on price and product lists, tell your customers when you're most likely to be available, and remind them of your name and your website. Autoresponders are a great tool to help you run your online business efficiently and effectively.

An autoresponder can help you improve conversion rates. In general, most experts in online marketing agree that it takes seven or more contacts with a potential customer in order to convince them to become a buyer. Autoresponders can help you follow up with existing and potential customers, creating a lot more sales for you, and helping your online business grow.

These programs can also help create and increase loyalty among your customers. They keep you and your website on their minds, and let them know if you have any special deals or promotions for them. Using autoresponders to confirm orders, let customers know when items have shipped, and provide other basic information helps them feel greater satisfaction, and makes them come back again and again.

If you start using autoresponders, chances are that you'll have a lot more time. There'll be no more need to make long lists of the emails of potential customers or to maintain them. You won't have to send out emails individually, and you'll have an automatic record of the names and email addresses of existing customers and people who might buy from you.

An autoresponder is basically an effective way to put the email portion of your online business on auto pilot. You can even take a vacation, knowing that there's no need to worry about customers' email going unanswered. They can get information about your products and services twenty-four hours a day, every day of the week.

There are plenty of different types of information you can distribute through an autoresponder. That includes not only order information, deals, and promotional material, but Ebooks, free digital information, and even courses and reports on your industry or related subjects. Getting this information out without this kind of program is a lot harder.

It's important for people on your list to receive it, however. It could mean the difference between a potential customer and someone who's actually a buyer. Autoresponders also let you do market research, since you can distribute surveys through them, and use them to see who's signed up in response to a particular ad. If you want to get your time back, and help your business grow, take a look at autoresponders.
About the Author
Jonathan Drake recommends that before buying an autoresponder you take a look at his side-by-side comparison of the top autoresponders available. Find out which company gets the highest marks at www.CompareAutoresponders.com.
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