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What You Should Know to Succeed in Network Marketing

Apr 7, 2008
Like most people, you've probably heard some negative stuff about network marketing. But have you ever wondered why, if network marketing is so bad, how come it still exists? People continue to sign up for memberships, sell products and make a lot of money. Online network marketing companies and businesses, for example, continue to emerge and experience considerable success. It remains as one of the best potentially lucrative business opportunities today and is a business model that continues to be used by some of the most respected movers and shakers in the industry.

Network marketing is not for the lazy. In fact, if you're not willing to work hard in order to build your business and increase your number of contacts, this is not the business you should be in. However, if you want to take calculated risks and work towards the fulfillment of your business goals, you'll find that network marketing is truly a rewarding choice. If you want to succeed in network marketing, there are some things you have to consider:

Anonymity is death to network marketing.

The nature of the business calls for you to take advantage of your contacts. If nobody knows you, setting up a website, expecting to be found is incredibly nave. People won't sign up for your program just because you have something to offer.

Even to your friends, family and associates usually the first group of people you will recruit or sell to you have to introduce your company and discuss its possibilities. Personal contact and follow up is key to getting people to know who you are and become your leads, members or clients. You need to be seen and heard in order to build trust, an essential component to the relationship you want to nurture.

Yes, you can hate selling.

If you hate selling, you probably think you won't survive in an online network marketing business. After all, you need to talk to people and convince them about the value of joining or buying.

However, online network marketing is not about selling it's about providing information to people. After all, you can't force someone to buy from you through the Internet. Bombarding them with e-mails, ads and newsletters just won't work. It's more about offering them information about the benefits of your business and then allowing them to decide whether it's right for them or not.

And if you hate selling, that's all right. There are plenty of online network marketers out there who feel the same way about pitching. They are successful nonetheless. They understand their business and know that old-fashioned notions no longer work.

Creativity is an important quality.

Network marketing is not a single-sided campaign. In most cases, you have to use a variety of promotional tools and resources in order to launch a successful campaign. If your online promotional campaign is unsuccessful, forget about bringing in the traffic to your website. You have to plan and execute an effective promotion online in order to attract the right people.

There are free resources you can use and if you have an artistic bent or a gift for copy, you can even design your ads yourself. However, try to consider other possibilities, the type of work you have to do in order to tap leads and attract qualified traffic. Use targeted keywords and ads, link up to relevant sites, provide content (text- or video-based) and maintain a blog. You may have to pay in order to produce quality ads but that's how it works. If you have to take risks in an online network marketing business, make sure they are calculated and purposeful.
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