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Hip Hop And Rap Groups Find New Clothing In BAPE

Apr 8, 2008
You may not know the name in particular, but you have more than likely seen the BAPE line of clothing in popular culture. It is apparent that the clothing line has taken the hip hop and rap communities by storm- as we can see by music videos and popular movies debuting with characters dressed in BAPE.

BAPE Makes A Debut

For those who aren't familiar with the line of clothing, BAPE is an acronym for the phrase, "A Bathing Ape." The Japanese company that created this line of clothing specifically targeted the music industry from the start of their marketing campaign- and have had success ever since.

The founder, who goes by the name of Nigo, created the line in 1993. He marketed the brand by giving away a large amount of free shirts. Nigo also gave celebrities and singers the shirts in hopes that fans would see the brand and buy it from association. As it turns out, Nigo was right, and a steep climb to success went underway.

BAPE In Popular Culture

Because of his vast success, Nigo was able to expand his business into other countries. The clothing line has seen a warm welcome by the rap and hip hop industry in the United States, where several stores have been opened for the clothing line.

BAPE clothing has received worldwide recognition thanks to the simple marketing ploy Nigo employed in his first campaign. From the very start, he targeted the music industry as a way to sell his product. Today popular hip hop artists such as Kanye West commonly wear the apparel in music videos- giving the BAPE line massive exposure.

Creativity Sells For BAPE

BAPE was a creative clothing line from the start, which has led to much of its success. Even the best marketing skills in the world couldn't sell a product like Nigo has. But in Nigo's case, he had both the marketing skills and the creativity to produce a truly phenomenal product.

The BAPE line of clothing often features "noisy" themes- meaning there are many images or contrasting colors in the design. Some of the designs convey the idea of wealth- which has attracted many who like to show off their wealth to the clothing line.

The BAPE brand doesn't just stick to shirts, however. They get a large amount of business from hoodies, jeans, and shoes too. The shoes in particular have been quotes as being similar to the Nike "Air Force 1" brand shoe, which had previously done exceptionally well on the market. In a sense, Nigo duplicated the success of the Air Force 1, and even took it to a next level with the BAPE sense of creativity.

Closing Arguements

The success of BAPE has continued over the years since its inception. It is likely that trends are to continue in favor of the line of clothing, as hip hop artists and rappers even today wear the clothing brand. Because of this, it should be considered a long-term investment to obtain BAPE clothing, as th popular is likely to not die out anytime soon.
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