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Search Engine Optimization - Driving More Traffic To Your Web Site

Apr 8, 2008
Search engine optimization (also referred to as SEO) is a technique used on written articles, blogs or web sites content so that search engines are better able to find specific keywords and list web sites in resulting searches. So, as an example, when you have your site optimized your site will appear in the listings of sites on MSN, Google or Yahoo search engines.

If you own a website and would like to draw more viewers to your site, utilizing SEO may make your web site rank higher in search engines. Optimizing your site will not only do wonders for the amount of visitors to your site, but can really pay off on your bottom line? With more traffic, you'll get more sales and bigger profits.

When used correctly, you assist users with finding your web site and increase traffic to the site. It does take some time to manage the content of your site, and there are some skills involved with optimizing a site.

First, you have to realize that each page of a web site is its own distinct unit. You can't merely increase traffic by optimizing a single page. Instead, you have to adjust the content of each page to qualify for search engines.

Making changes to your web site doesn't have to be complex or time consuming. You are focusing on adding text to the site so that web sites can find the content. Optimizing your site results in improvements that make sure your site isn't overlooked. The best optimization is a mix of good content, excellent design and user friendliness.

To begin with, you have to find the ideal words or phrases that describe your site. This should be a popular phrase that many people use to describe your goods or services. There are a number of sites that will allow you to put in these phrases, and identify corresponding keywords and the frequency of searches for those keywords. After you identify the appropriate keywords, your next challenge is to begin including these keywords on your site. You may want to use professional assistance to get a more complete list of keywords.

Think about your domain name. Are the keywords included in some form in your domain name? That's another important element in driving traffic to your site.

Ideally, your home page will include the keywords in your title and in your website description. Just because you want to put the keywords on your site does not mean that you want to use them indiscriminately. If you use them too often, your site could be overlooked for "keyword spamming".

Use a select number of keywords in your titles, sub heads, and in at least once in the first and last paragraphs of the text. Highlighting your keyword text by bolding and/or italicizing is another way of bringing your keywords to the attention of search engines.

Also, start using your keyword phrases in blogs, or by updating article content. You site will rank higher in the search engines if the content is unique and frequently added to or changed.

Search engine optimization is a great method for driving more traffic to your site and results in improved sales to your site.
About the Author
James Copper is a writer for http://www.marketinglinx.com where you can find advice on search engine optimization
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