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Are Soccer Moms Becoming i-Moms?

Apr 8, 2008
The term Soccer Mom was coined in the 1990's to describe busy mother's who spent significant amounts of time transporting their children to activities including soccer. While use of the term 'soccer mom' has faded over the last few years, moms are busier than ever and busy moms are frequently turning to the internet to help manage their busy families.

It appears as though soccer moms are becoming i-moms (Internet-Moms) at a fast pace.

A recent report from eMarketer points out that 'more than 40% of all women who go online in the US - approximately 35 million of them - are mothers who have children under 18 at home". The report also points out that nearly 2/3 of all moms with young children use the internet to research products. And ... the numbers are growing. By 2012, eMarketer estimates the number of i-moms will reach nearly 40 million.

So, what does this mean to your business?

If you offer products or services to families, children, mothers etc., you need to be aware of this trend. By properly positioning your business to cater to busy moms, you can gain a competitve advantage and benifit from the growing number of i-moms that are online each month looking for your products and services.

It is important to not only have a well designed web site, but you also need to have a marketing strategy in place to make sure that your website and business are being found.

Busy moms aren't going to look through pages of Google search results, they are going to be clicking on the websites that show up at the top of the search results page. And ... once they click through ... they want to quickly find the information or product that they are researching.

So, a well designed site that is easy to navigate and get's potential customers (i-moms) to the right product quickly will 'win' their business. Sites that are difficult to use will result in a click on the 'Back' button and moms will be off to the next website for their research.

So, how does your website stack up against the competition? Take a look at your competitors sites.

- Are they ranked higher on Google than your site ... ie. are they easier to find?
- Is their site easier to use?
- Is it more visually appealing?
- Does it help busy moms get what they need ... faster or better than your site?

If you answered 'Yes' to any of these questions, it may be time to revisit your internet marketing strategy.

Don't miss out on this growing trend!
About the Author
Scott Garber is a Marketing Consultant for WSI of Richmond which offers web design services, internet marketing strategy development, SEO and PPC services. Additional questions about the article can be referred by email to editorsgar@gmail.com or by visiting http://www.wsistrategicinnovations.com.
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