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Article Marketing - Goldmine or Fools Gold?

Apr 8, 2008
You've got a website, now what?

When you first start a new website you have the dilemna all internet markets have - how do you get visitors. It doesn't matter why you started the website or for what purpose you are going to put it, you need to get into search engines and you need visitors for it to succeed.

Article Marketing to the Rescue

Of course there are a lot of ways to get visitors to your website, from advertising to trading links with other sites to getting your link into established link directories. All of these have their merits, but one of the easiest and least costly alternative is article marketing.

The Positives of Article Marketing

With article marketing, you can get links coming into your site from hundreds or even thousands of other sites that will use your article. Article marketing costs nothing - all it takes is your time to create original content that others might be interested in reading. Article marketing gets your name out on the internet as someone who has an interest in your niche area - soon you might be seen as an expert.

With the simple step of writing about things you know and submitting this new content to content hungry websites, you can get listed in the most important search engines very fast. And by including the link to your website in the resource box that you can insert with your article, you get many links back to your website. These links all give you the chance to get many visitors.

Some Disadvantages of Article Marketing

You have to write original content (or pay someone else to do it.) Writing articles is actually easier than you would think, especially if you are writing about your product or your niche website. As long as you are writing about things you know about, writing a 400-500 word article can be accomplished in as little as twenty minutes.

If you really don't want to do the writing yourself, there are a number of sources where you can hire others to do the writing for you.

The other major obstacle is the time it takes to submit your articles to the article directories and niche sites. The problem here is there are thousands of sites that accept articles - to submit to a large share of these sites takes a lot of time.

This effort can be outsourced too. There are firms that do the article submission for you. And there are software programs that remove much of the tedium from this process as well.
About the Author
A lot more information about article marketing and other strategies to make money from your webdestination or ezine can be seen at Free Unique Content, a destination with free articles for use on your webdestination or ezine and ezine. Go to free content for your webdestination or ezine or ezine for more.
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