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Viral Marketing - Not Using It Could Be Business Suicide

Aug 17, 2007
Creativity is one good quality a site must possess to lead the race in the cold-blooded competition in the Internet based business race. With so much competition and rivalry going on, every method of marketing must be employed and exploited.

It doesn't matter if you have a knock-'em-dead product or an incredibly designed website, if people don't know that you exist, it's a moot point, and you will not make it big. Worst of all, your business could just get slaughtered.

While there are so many tricks and traps being used by so many e-commerce sites today, there are still some great concepts that can help you get an extra boost in the popularity ratings. One of these is the so called Viral Marketing (without the coughing and sneezing.)

While the term Viral easily depicts a virus, a word very much reviled by all computer owners, it is not what it seems. You do not actually use a computer virus to spread your business. It's more like a low-key offer to visit your site or your product sales page woven effectively into extremely useful information that the prospect has asked you to provide. People love it because, frankly, everyone has had enough of all those pop up and pop-under ads and annoying 'Look at me!' tactics. The fact is they close them without even reading what they have to say.

Viral Marketing Overview

Viral Marketing, also known as Viral Advertising, is a marketing technique used to build the public awareness of one's product or company. It can be in the form of a value-added link that indicates to the reader that, by following this link, there is additional relevant information to be had. It may also be in the form of different types of multimedia that reaches out to the public without actually promoting the product. This type of Viral Marketing may actually be an addictive method that gets a person hooked on your content. They then may be obliged (or amused) to actually pass it on, with the product or company advertisement along with it.

In a nutshell, companies depend on the idea that if people like the content of a presented media, they will pass it on to their friends and family. They become your sponsor for that media, such as a cool flash game, a funny video, an amusing story and such. They pass it on to their friends, family and colleagues complete with your company brand or logo, the product's description or any other content to help promote your company or its product.

Viral marketing has become a popular means of advertising and marketing because it is relatively low cost. To avoid being tagged as SPAM mail, Viral Marketing counts on the eagerness of one person to pass on the product. If the recipient sees a familiar sender, they won't block it and they will most certainly open it as well. Another set of eyes has just been exposed to your product or company.

Some companies offer incentives such as discounts or rebates when customers help spread their viral marketing. They rely on the number of recipients generated by one customer to determine the value of the incentive that they owe that referring customer. It's kind of like a pay-per-click program and a business-to-customer spin-off of the traditional affiliate program.

Using Viral Marketing to your advantage

The central and foremost advantage of viral marketing is that you get a lot of publicity and public consciousness about your web site and your company. You get to spawn a flow of traffic that is prospective customers. With a little creativity and imagination, plus some incentives or bonuses, you can reach out to a vast number of people and declare your existence.

Most every site and company is catching on to the value and effectiveness of Viral Marketing and Advertising. Not using it could destroy your business. Along with other schemes and methods in promoting your site, like Search Engine Optimization and such, viral marketing could easily push you ahead in the rating war.

Viral Marketing could be an effective way to get people to know about you and your company. Plus, you get them to pass your advertisement along to their acquaintances. Viral Marketing can also be very low cost, and not investing in it could be utter business suicide. All it takes is a great idea, a good addicting game, a humorous anecdote or one of many ideas that are out there. Use your imagination. Create a gossip or a buzz about your site or your product. Many movies are promoted by using scandal and gossip to make them more popular. A case in point is the movie "The Blair Witch Project"?

Many big companies have tried viral marketing and have had many huge successes with it. A classic example is Microsoft's Hotmail. They were the first known big company to utilize the scheme and it has worked wonders for them.

Now it's your turn to use Viral Marketing to work wonders for you. Act now and reap the benefits Viral Marketing will provide for you and your sales stats.
About the Author
Don Resh is CEO of WebForce, Inc. A more detailed bio is available at:

WebForceSolutions
BizBuildSoftware
TurboMaxSoftware
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