Home » Business

Repeating the Irresistible Growth Process Improves Your Profit Results

Apr 11, 2008
The first time you go through the irresistible force management process, you'll find that unfamiliarity with the process will slow your progress at various stages. As you repeat the process, familiarity and the reuse of information that you have developed in the past will allow you to proceed more rapidly.

Learn, People, Learn

You can expand on and improve your existing thinking by having those you train examine irresistible forces that you have already considered. This reconsideration allows those who learn the process to offer new perspectives that fill previously missed gaps in understanding.

These new perspectives are especially valuable to those who used the process earlier. This sharing will help the others to expand their understanding of how to use and benefit from the process.

The more people you involve, and the more heterogeneous their backgrounds and ways of thinking, the more you will learn about irresistible forces to benefit your enterprise.

You need to create integrated ways to exchange the new information about irresistible forces. If your company has an intranet, you can create a work site on it. You can post questions and solicit reactions to the responses from everyone. Posting research on future best practices helps as well.

If you don't have an intranet, you can circulate working papers along with reply forms to get answers and reactions to questions. You will need someone to administer this process.

To involve even more people, expand your use of the process to include other stakeholders such as users, suppliers, customers, partners, distributors, shareholders, and the communities you serve. However, for reasons of confidentiality, you may have to limit their access to some of your thinking.

You will probably find that these stakeholders have important perspectives on the irresistible forces and how to adapt to them that will be very helpful to you. Be sure to involve them as much as you possibly can. And, while confidentiality should always be a concern, you should be equally careful to test the conclusions you draw with these stakeholders before committing yourself to an approach for an irresistible force. Otherwise, your perspective could wander off in a direction that is comfortable for employees, but is not really going to be effective in the marketplace.

A Second Chance (and a Third, and . . .)

Use the process to reconsider how well you and your operation have located, anticipated, adapted to, and created irresistible forces. You'll locate patterns of success and failure in how your organization uses the process.

Then you can benefit from thinking about how you could use the process differently to get better results. In this evaluation, as in the use of the process itself, remember that you'll benefit from involving as many people and as many different perspectives as possible.

If you are still unsure why you were less successful than you would like to have been, bring in an outside expert to suggest improvements. You'll often find that the problem is your people lack certain experience, background, or skills in order to have produced the best possible results.

These shortcomings, when they occur, will be difficult for your own people to perceive and overcome. In the near-term, you may find it useful to simply add some people to the process who do have these particular attributes, even if they are not employees.
About the Author
Donald Mitchell is an author of seven books including Adventures of an Optimist, The 2,000 Percent Squared Solution, The 2,000 Percent Solution, The 2,000 Percent Solution Workbook, The Irresistible Growth Enterprise, and The Ultimate Competitive Advantage. Read about creating breakthroughs through 2,000 percent solutions and receive tips by e-mail by registering for free at

http://www.2000percentsolution.com .
Please Rate:
(Average: Not rated)
Views: 171
Print Email Share
Article Categories