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Writing Effective Emails

Aug 17, 2007
You have joined a great business and you want to create a downline to make it a success. Or you have found something that you believe will interest a good majority of the web users.

You make your decision to begin a mass emailing campaign. Have you got what it takes to write an email and get the replies flying in?

Most of us send out emails almost every day we do it so often with out even thinking about it, as a result they are often written and sent out less than perfect and fail to produce the desired result.

The purpose of sending out mass email is usually intended to attract visitors to view a website rather than make a sale, therefore it is important to take your time and define your aim precisely before writing the email.

Keep it simple and brief; avoid using long or technical words as some people may not understand them. Do not use three words where one will suffice. If the email is long and full of waffle boredom will set in and without a doubt it is likely to be deleted before reaching the end of it.

The opening paragraph is vital. If it does not click with the reader right away you have wasted your time sending it.

Even the best writers spend time editing and rewriting their article or email.

Start with an eye catching headline. It might be a question or statement. You must grab their attention right away. Look at it from your readers point of view, is it forceful enough or exciting to make you want to read on and discover the end result?

Headlines hook prospects and lead them to the next line. There you start to build their interest to ensure they read the next sentence... and each subsequent one.

You might even find it is worth offering a free gift or a monthly newsletter that would help their business. There are plenty of free e-books on the web that you can give away.

If the intention of your email is to make a sale then offer a guarantee or a full refund this should dispel any fears they may have.

A cheeky way to test out your email is to send it to a couple of friends who are interested in business, add a message at the end of it and ask them to email you.

If you don't receive a reply then you know your email was discarded before they reached your message, it is then a good idea to edit your email and remove any unneeded text.
About the Author
Dr. John E. Neyman, Jr is an Author, Speaker, and President of http://UniversityofAuthors.com you may contact Dr. John at info@UniversityofAuthors.com
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