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Brainstorming Ideas to Create Your Information Product Empire

Apr 11, 2008
Once you make the decision to make your move into marketing information products on the internet, the first step is to research niches to determine which target audience needs and will pay for information.

One single idea which meets the needs of a narrow niche audience is not going to be enough to provide you with long term financial security. You will need to tap into a niche with many product possibilities. At a minimum enough possibilities to make it worthwhile to develop multiple products.

For instance, if you have decided that your first information product is going to be a wedding planning guide in eBook format, many new marketers will make the decision to create a huge product covering all the details from A to Z.

Take a look at from the viewpoint of an experienced market. It takes a lot of effort and time and money to build traffic to a website where a 2% conversion rate is good for an information product. Does it make sense to waste that effort for one $47 sale with no follow up instead of creating a lifetime stream of profit from that customer?

How can you do this? Information products serve the needs of your audience. A bride and groom have many issues they want to consider, and you can create dozens of guides that focus on things they need to know, such as How to Have a Destination Wedding at Home where you discuss how to hold a theme wedding in your backyard. Or, A Guide to Seasonal Flowers for Brides.

Sometimes, a single comprehensive information product is the way to go. But you also want to cater to the needs of your niche who don't need all of the other stuff, just what they, in particular, are seeking - like information on wedding cake flavors or homemade wedding favors for brides on a budget.

Once you deliver one outstanding information product to your customers, you'll have them on your list where you can then market your backend (follow up) products to them. This is where the true money in Internet marketing lies because you don't have to spend money to attract that customer - they're already in your database.

So make sure that you have fully explored the future product potential of your niche before you dive into product development. Check to be certain the niche provides the opportunity for branching out into a new line of products offering solutions to your customers' other problems.
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Here is a ridiculously simple free business model that can get your home business making money fast. And here is more information on systems for running an internet business profitably with little expense.
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