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Get Interviewed! (A.K.A. "The Automatic Article Trick")

Apr 13, 2008
The effectiveness of marketing your web site by writing articles is well established. It helps in two main ways:

1) You become known as an expert in your field.

2) When your article is "picked up" and published by other web sites, all those sites will be linking back to you.

The problem is that sometimes we get writer's block. This is a perfect time for "The Automatic Article Trick". In other words...Get Interviewed!

There are web sites and blogs that are happy to interview you. After the interview you can publish a transcript of it just the same as you would distribute any of your other articles.

Here are a few blogs that are requesting interviews:

www.peopleized.com (not a blog, but good for interviews.)

For an updated list and/or to add to the list, please see the link at the end of this article

Some things to think about before the interview:

1) Have in mind what you want to convey. You can steer the conversation a little bit when needed.

2) Know who will be reading. It might not be wise to try to be funny if the style of the blog isn't very humorous. Not a rule, but worth thinking about.

3) If you plan on doing more than one interview (on different blogs), you might want to hold back some information for the next interviewer. That way someone who reads both of your interviews won't get bored by repeated information.

4) Suggest some questions.

5) Explain any terms that might not be understood by all readers.

6) Stay relaxed. You aren't the President of the United States. No one wants you to be uptight.

You can even get interviewed on blogs that aren't inviting interviewees. All you have to do is ask.

Here are some suggestions on technical methods to get the job done if you are asking a non-prepared blogger to interview you:

1) You can use a chat program, like Google Talk, and then use the chat transcript.

2) You can transcribe a recorded phone conversation. (You want text. A sound file won't be recognized by search engines.)

3) Send them ideas for a questionnaire. (This is good to have before hand anyway.)

Summary of Benefits

The benefits of getting interviewed are the same as writing an article PLUS two.

1) You become known as an expert in your field.

2) When your article is "picked up" and published by other web sites, all those sites will be linking back to you.


3) You get added credibility because someone else (the interviewer) is giving their implied approval.

4) You can actually "talk up" your web site MORE than when you write an article about a specific subject.

So, what are you waiting for? Get out there and GET INTERVIEWED!
About the Author
To see a list and/or add to the list of blogs/sites that are requesting interviews, please see the comments section of Web Magnets - Get Interviewed! - Also, please visit Business Card Magnets
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