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Advice For Starting Your Own Tanning Salon

Apr 14, 2008
Operating your own tanning salon may be your dream business, but you need to pay attention to some details. Otherwise this venture can quickly turn into a recurring nightmare that is quickly draining your bank account. People have certain expectations for tanning salons so you need to be prepared to meet them. You will find waiting for an open tanning bed or tanning booth isn't going to go over well.

Especially during peak tanning times of the year you need to make sure you schedule tanning appointments. Have policies in place that let customers know before hand that if they are late you won't be able to accommodate them. You may also want to consider having one opening all day long for walk ins and late appointments. This will be offered on a first come, first served basis.

The equipment for a tanning salon isn't cheap but you will need to invest in several pieces so that you can keep customers happy. The problem though is during slower times of the year you will lose more than half of your customers. They will be seasonal and come back each year around the spring. You need to make sure you budget your earnings so that you can cover operating expenses during the slower time of the year.

Be very careful when selecting the equipment for your tanning salon. It needs to be safe and in good working condition. You need to do research on the brands and models you are looking at. New tanning equipment is costly but you may be able to get a good deal on discontinued models. Just make sure they haven't been discontinued due to poor reviews. If you look at used tanning equipment you need to carefully inspect it before you commit to buying it.

Make sure you are able to offer people good advice when they come to your tanning salon. This includes information on how long they should tan initially, the risks of UV damage to their skin, and the right products to accelerate their tanning for their skin type. Keeping up on this information is going to require some dedication to reading materials. You will also need to share the information you find with your staff that will be assisting tanning customers.

People are often loyal to their tanning facility, so you may have to work hard to get customers pouring in to your business. Offer them something for free and they will likely show up. This can be a free tanning session, entry into a drawing for a great prize, or a free tanning product with a three month paid membership. Word of mouth is going to be vital to the success of your tanning salon. Make sure current customers have good things to say about it. Think of fabulous incentives to motivate them to tell others about it as well.

Dedication to quality customer service is a must for a successful tanning salon. Remember that they can choose to go anywhere they want to tan but they are at your establishment. Make sure your staff fully understands how you expect each and every customer that walks in to be treated. Go out of your way to offer them some perks too like fresh coffee and items to freshen up with after they tan.

Successful tanning salon secrets are here for the taking. It is up to you to decide if you want to benefit from them or not. You may find that you need to make some changes to your plans after you start building up a customer base. They will be able to provide you with valuable input so make sure you welcome it. The success of your tanning salon depends on how well you are able to meet the needs of your customers.
About the Author
Betty P Davis writes about the facts and myths within the salon business. You can avoid the rookie mistakes many new operators make when they buy a tanning salon
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