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Tanning Salon Profits

Apr 14, 2008
With so many people getting fake tans these days, it make you wonder why the doors of many of them are closing. In many instances it is a lack of planning that leads to this. A tanning salon business can make you plenty of money but it can also cost you. Careful planning before you even start the business can help you to succeed.

Overhead expenses can definitely eat away at a tanning salon profits. The cost of the equipment is very steep. You will need to crunch numbers to determine how much you can invest in them. The newer tanning beds come with great features and warranties but they also come with a hefty price tag. Even if you finance the equipment you will have to pay for it each month from your profits.

You can't run a profitable tanning salon with only one or two pieces of tanning equipment. During the busy times of the year the demand is going to be too high. You will need to offer several different types of tanning equipment as well. Some people want a booth while others prefer a bed. Sunless tanning equipment has also become important to consumers as well.

You will need to invest in several pieces of tanning equipment as well. This way you can meet the demand of the customers. They don't want to wait around all day to have their turn for a couple of minutes. There are different types of tanning equipment to consider as well so you can get wider client base.

Don't think for a moment that you can operate your tanning salon on your own. During the busy spring and summer months people are going to flock in for tanning sessions. You can't sign up new people, direct them to tanning rooms, answer phones, and clean the tanning rooms all on your own. If you try to customers will be waiting and your business won't be effective. Factor the cost of employees into your expenses as well.

Train each of your employees in all aspects of the tanning salon business. They should be able to answer questions about products, schedule appointments, deal with complaints, and keep tanning rooms clean. They need to be able to represent your business efficiently and with style. Look for individuals who are friendly and that have excellent communication skills.

Scheduling times for tanning salons requires some great software. You need to document the tanning machine a person is scheduled for and how long. Some people will stay in a tanning bed for 5 minutes and others will stay for 15 minutes. You should give them at least 3 minutes before and after the session as well. There should be another 3 minutes for cleaning before anyone else gets access to it.

A tanning salon can be a very profitable business but you have to keep your eye on things. Pay attention to issues customers are having so you can resolve them. Unhappy customers will stop coming back to tan at your facility. Work hard to build up a solid relationship with as many customers as you can.
About the Author
Betty P Davis writes about the ups and downs of the tanning salon business. You can avoid the rookie mistakes many new operators make when they run a tanning salon business.
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