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How To Sell Your House In The Down Market

Apr 14, 2008
Every home seller is dreading those long tired weeks, months and even years when their property seems to have no takers at all, despite its seemingly potential as a market grab. If you really want to sell your property in the speediest time possible even during the greatest dip of the real estate market, you need to place yourself in the potential buyer's shoes - and yes, you need to be a bit dramatic when it comes to your selling skills. After all, you should remember that you are but one in a million of people selling property in this world.

Perhaps the fastest and most inexpensive way of placing your home back on the market is by having your property listed online. There are many real estate websites who are more than happy to accommodate a new home on their pages - but be wary of shams. Although some websites ask for a certain fee or percentage from the sale of the house, you have to decide for yourself which ones are the seeming authentic companies and which ones are looking for that quick buck. Authentic companies usually have licenses and permits that they can supply you should you ask for them - and you should really ask for them if their listing fee is a bit steep. On the other hand, there are website companies who offer this same service for free - and other real estate agents who want but a small percentage of the house sale. Whatever you choose is at your discretion.

Also, try to get a really great picture of your house to post besides the property listing. Nothing can defeat your purpose of a house sale faster than a drab and dry one-dimensional picture taken with a shaky hand and ill-framed in the shot. Go for angles and try to get a shot that basks your property under the bright sunlight. This way, it will accentuate the corners and contours of your house rather than hide it in the shadows.

If you do decide to have your property listed, try to work out the details as to how to disseminate the information about your property. Naturally, we will assume that you already have the facts about your home (its dimensions, its facilities, its features, etc.) and a great estimate of its value. When we say disseminate, we mean that you have to ask the website where your property is listed or agent as to whether they will supply the important information themselves or do potential buyers have to go through you directly.

Also, you need to be always at hand should potential clients want a walk-thorough of the entire property. You can of course, hire someone else to do this. More often than not, though, there is a more definite "livability factor" to the house when the homeowners themselves show clients around. Besides, you, as the homeowner, are most likely the one who can point out the most unique aspects of the house - far better than any real estate agent or hired seller, no matter how competent.

Lastly, the words "non-negotiable" is like stating that you do not wish to sell this property - at least, not right now. One way of enticing potential clients is to set a limit as to how much you would want for the property (including whatever profit you think you deserve, and other expenses) and make it seem as if the potential buyer has his say on the matter as well.
About the Author
Bruce Swedal is an award winning Denver Realtor. His Denver CO Real Estate website features data and lists related to the Denver Real Estate Market. Obtain free information on Firelight Real Estate. Bruce is a member of the Denver Colorado National Assoc of Realtors, SMDRA, REBAC with numerous designations.
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