Home » Science and Technology » Communication

Communication - A Weapon to Win a Business Battle

Apr 15, 2008
When it comes to developing esteem in business relations, companies are conscious about it and effectual business communication is a key to it. You can distribute Business communication into two major areas:
  1. Internal communication.
  2. External communication.
Internal business communication comprises of some illustrations given below:
  • Communication of corporate vision
  • Communication of corporate strategies
  • Communication of corporate plans
  • Communication of corporate culture
  • Communication of shared values
  • Communication of guiding principles
  • Communication to motivate employees
  • Communication to generate ideas
External business communication comes up with these examples such as:
  • Branding
  • Marketing
  • Advertising
  • Customer relations
  • Public relations
  • Media relations
  • Business negotiations
The above examples of communication have one thing in common, i.e. they provide value to business. To pioneer business communication, it's crucial to appreciate that, we communicate what is perceived by us. So to lead, you should be an artist at managing your perceptions.

In today's world, you need to provide what the customers need and it applies to everyone be a leader or a follower. They have to come up with what their customers have perceived. If a customer wants visual aid then it's your responsibility to satisfy his sense of sight. There can be customers who like sampling of the product and they should be treated with such demonstrative products. This will make their perception a bit more real. Other customers tend to survey and they rely on advices or what they listen from others. Such customers should be squared up with attractive stuff like beguiling music similar to the stuff played in car showrooms or malls.

When perception stays for long, it becomes a belief. So, any perception of customer leads to misconception and if it is not corrected for long, it can kill your business. This misconception is bound to be inculcated into belief system of the organization and can be disastrous too. Much of the income is spent on discovering, how customers perceive the organization and problems can be avoided before time.

Even employees of the organization may sometimes carry pessimistic perception, which shows that there is some difficulty with company's internal business communication. So, an effort should be laid to know their employees and their mode of thinking. It's important to understand how the followers of the same company perceive the ideas. Surveys also help a lot. They are anonymous but they give details about management performance. When the employees are displeased with the company and cannot find some way to raise their points, they behave negative by incapacitating company's services.

Thus, the above points were just a brief presentation of how good business communication helps growing the business and vice versa can result in extreme consequences. So, better be careful while having conversations next time; it's for the company.
About the Author
William King is the director of UK Wholesale Suppliers & Drop Shipping Wholesalers Directory , Wholesale Dropshippers & Wholesalers Dropshipping Product Suppliers Directory and Wholesale Suppliers Traders Distributors & Manufacturers Directory . He has 18 years of experience in the marketing and trading industries and has been helping retailers and startups with their product sourcing, promotion, marketing and supply chain requirements
Rating:
Please Rate:
(Average: Not rated)
Views: 284
Print Email Report Share
Article Categories
    • Artists
    • Gambling
    • Humanities
    • Humor
    • Movies
    • Music
    • Photography
    • Tattoos
    • Television
    • Classic Cars
    • Motorcycles
    • Recreational Vehicles
    • SUVs
    • Trucks
    • Vans
    • Branding
    • Business Opportunities
    • Careers and Jobs
    • Corporate
    • Customer Service
    • Direct Mail
    • Entrepreneurship
    • Ethics
    • Financing
    • Franchising
    • Home-Based Business
    • Human Resources
    • Import and Export
    • Leadership
    • Management
    • Market Research
    • Marketing and Advertising
    • Negotiation
    • Network Marketing
    • Networking
    • Organizational
    • Presentation
    • Project Management
    • Public Relations
    • Small Business
    • Strategic Planning
    • Team Building
    • Telemarketing
    • Training
    • Data Recovery
    • Databases
    • Games
    • Hardware
    • Networks
    • Operating Systems
    • Programming
    • Security
    • Software
    • Spyware and Viruses
    • Ask an Expert
    • College and University
    • Home Schooling
    • K-12
    • Languages
    • Online Education
    • Psychology
    • Accounting
    • Credit
    • Currency Trading
    • Debt Consolidation
    • Insurance
    • Investing
    • Leasing
    • Loans
    • Mortgage
    • Mutual Funds
    • Personal Finance
    • Stock Market
    • Structured Settlements
    • Taxes
    • Wealth Building
    • Coffee
    • Cooking
    • Gourmet
    • Recipes
    • Wine and Spirits
    • Acne
    • Aerobics
    • Alternative Medicine
    • Beauty
    • Cancer
    • Cosmetics
    • Depression
    • Diabetes
    • Diseases and Conditions
    • Fitness Equipment
    • Fitness
    • Hair Loss
    • Heart Disease
    • Medicine
    • Men's Health
    • Muscle Building
    • Nutrition
    • Skin Care
    • Supplements and Vitamins
    • Weight Loss
    • Women's Health
    • Yoga
    • Arts and Crafts
    • Babies
    • Collecting
    • Elderly Care
    • Genealogy
    • Hobbies
    • Parenting
    • Pets
    • Pregnancy
    • Woodworking
    • Feng Shui
    • Gardening
    • Home Appliances
    • Home Security
    • Interior Design
    • Landscaping
    • Affiliate Programs
    • Article Marketing
    • Auctions
    • Audio
    • Banner Advertising
    • Blogging
    • Broadband
    • Domain Names
    • E-Books
    • E-Commerce
    • Email Marketing
    • Ezines and Newsletters
    • Forums
    • Internet Marketing
    • Link Popularity
    • Pay-Per-Click
    • Podcasting
    • RSS
    • Search Engine Marketing
    • Search Engine Optimization
    • Security
    • Social Media
    • Spam
    • Video
    • Viral Marketing
    • Web Design
    • Web Development
    • Web Hosting
    • Copyright
    • Cyber Law
    • Intellectual Property
    • National, State, Local
    • Patents
    • Regulatory Compliance
    • Trademarks
    • Buying
    • Selling
    • Baseball
    • Basketball
    • Boating
    • Cycling
    • Extreme Sports
    • Fishing
    • Football
    • Golf
    • Hockey
    • Hunting
    • Martial Arts
    • Running
    • Scuba Diving
    • Soccer
    • Swimming
    • Tennis
    • Dating
    • Divorce
    • Marriage
    • Weddings
    • Astrology
    • Buddhism
    • Christianity
    • Faith
    • Hinduism
    • Islam
    • Judaism
    • Meditation
    • Metaphysical
    • New Age
    • Addictions
    • Coaching
    • Goal Setting
    • Motivational
    • Stress Management
    • Time Management
    • Clothing
    • Electronics
    • Fashion
    • Gifts
    • Jewelry
    • Causes and Organizations
    • Environment
    • History
    • Holidays
    • Men's Issues
    • Nature
    • Philosophy
    • Politics
    • Women's Issues
    • World Affairs
    • Air Travel
    • Camping
    • Cruises
    • Destinations
    • Outdoors
    • Article Writing
    • Book Reviews
    • Copywriting
    • Fiction
    • Non-Fiction
    • Poetry
    • Quotes
    • Screenplay
    • Tools and Resources