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How To Set Up A Good Exhibition

Apr 15, 2008
Putting up a company exhibition places a lot of pressure on the person organising the event. Many of these exhibitions need to be set up in the right way, because this is what helps to promote the company and their service. The idea of having an exhibition is to bring in more people by displaying your company logo, increasing client contacts and making new contacts. The organisation part of the exhibition is the most important part, which include getting the right exhibition equipment and getting the layout right on the day.

For those who have very limited experience in exhibition management, and then you will feel overwhelmed by the amount of work involved with this. The first thing you will need to do, before deciding on hiring that perfect popup display, is gather together a team of people and delegate responsibility. Have certain people organise equipment, another group on finding the venue and perhaps someone else to be on top of the budgets.

Always devise a plan of action for what the event is aiming for, your overall goal for the exhibition and what you hope to achieve at the end of it. Exhibitions are generally good for gaining new clients and making face-to-face contact with existing clients, establishing a relation with potential partners and sponsors, having a certain number of people try out products, company recognition and launching new products. Whatever your reasons, you will need to make it the focus of your exhibition.

When looking for equipment it is always a good idea to shop around for good deals and places that will allow a prototype to be built prior to purchasing them. You may find that you will only need simple stands such as a popup display, display stand, lighting and display banner. These are all very different from each other and will need to be set out in the right way. Very often exhibitions can look out of place because of where the equipment has been placed.

You can always gain advice from a professional agency that specialise in exhibition displays; they will give you a better idea of how to create the biggest impact without spending too much money. Often these agencies will offer deals for set up and even design posters and graphics for the equipments. Popup display stands tend to be cost effective equipments and require very little effort in setting up, so you may be able to get away with not needing the extra help.

Doing your research will help you establish where you can cut corners and save money. Things like buying exhibition equipments may save you money than hiring, as you may need to use this again (depending on how often you put up a display). Things like a popup display and banner stand can come lightweight and easy to assemble. This usually only needs one person to put together and is made portable for easy transportation from one place to the other.

If you are part of a larger exhibition, such as a recruitment fair, it might be worth finding out where you will be situated inside the actual venue. If this exhibition is organised specifically for your company then it is a good idea to try and get more control over where you will be situated as then you can gage where people will be walking and allow for more space to display products or banners.
About the Author
Anna Stenning is an expert on choosing the right popup display and banner stand, for when organising an exhibition.
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