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Discovering How To Bid On Keywords

Apr 17, 2008
It is critical to select the precise keywords for your ads. Successful marketers have learned how to do this well. It is not really that hard to do. Keyword research is the key to your success.

There are other factors, apart from keywords, which will make or break your pay per click advertising campaign. A factor that should be addressed is the fact that surfers have even less attention span than consumers listening to TV ads. This means that they will not look beyond the first 5-10 pages of search results.

This means your ad must be placed among these pages in order to be seen. How do you manage to do this? Well it all boils down to the almighty dollar.

For the savvy marketer this section is merely repeating what you already know. However if you are new to the game you might find this information helpful. Simply put Adwords is similar to a large auction. There is usually fierce competition for a keyword especially if it is popular. Only if you are dealing with very obscure keywords will you have less competition, but you will also have very few searches.

This means that you are not the only one using a certain keyword. So how will the search engine decide on ad positioning? Adwords works on a pay per click basis. Although the price is usually small it can accumulate. The advertisers who bid the most money on a keyword will have their ad placed higher in the search engine results. This benefits the search engine, as they get paid per click, despite the fact that the ad may not produce sales. Of course search engines like these high paying ads and put them in positions were they would get read more.

It can be time consuming finding the right blend of bids and keywords, it might take some profits and losses as you experiment. Not every click will produce sales; in fact conversions are often only 10% of the click ratio. Price of product should be taken into account and of course your budget, when deciding how much to bid.

Bidding is almost as important as choosing the right keywords for your campaign. This is because if you do not have a good placement for your ad you will not draw enough traffic or sales. The road to a successful campaign is to take your time when you bid.

While working out the details of your Adword campaign be sure to keep these tactics in mind. Consider this, when you build a great pulling ad it is no good condemning it into oblivion. That is just a waste of time and money.
About the Author
Brian Basch has been working with ppc search engines for over 4 years. He is an ppc expert and his knowledge has helped improve the profitability of numerous ppc campaigns. If you are in need of adwords management hire him!
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