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China Rise in Top 10 Most International Retail Market

Apr 18, 2008
Latest studies reveal that China's increasing ability to woo global retailers to its shores is helping it to rise as the world's ninth most international retail market. In the process the nation leapfrogged traditional strongholds such as the United States, Japan and Singapore concerning international retailer presence and emerged as the only non-EMEA country placed in the top10 list.

Globalization has an impact on all aspects of social and economic activities, and retailing is not spared either. Emerging markets are becoming more favored by many retailers to embark beyond their traditional territories, with China and Russia particularly impressive at ninth and tenth places, respectively.

If you study the global territory of 250 of the world's top retailers, investigating the globalization of the retail industry and exploring retailer presence concerning market sectors, country of origin, regional trends and other influences, you will find that the UK is the current global leader regarding international retailer presence, with 55% of retailers surveyed present. Spain's comes as a close second to the UK, which is a surprising result which shows the market's new global significance, with 51% of retailers present. Spain is a relatively fresh choice for international retailers, the excellent performance of the Spanish economy of late having improved retail sales and resulting in strong demand for retail space.

This strong base for growth, combined with favored market sentiment from both retailers and investors relating to the Spanish market, constantly suggest that UK's number one position could be in danger. France and Germany also had a strong impact in the global ranking, attaining third and fourth positions respectively, and emerging markets like the United Arab Emirates, China and Russia all entered the top 10.

China is the only country from the Asia Pacific having 40% of international retailers present within the top 10 list. The strong presence of international retailers in these emerging markets is analogous to that of much more stable economies, shown by a number of domestic political, economic and retail market characteristics.

However, many of the luxury retailers are specifically famous for their clothing ranges, throwing light on the historical bias towards high fashion brands to be delivered internationally. Highly unlikely 'travelers' were the department stores, with only 5% represented in 10 or more markets. The globalization of retail has been examined in such a way that collects real data about the growth of international retailing. It gives retailers deep understanding about international opportunities, trends and challenges, and asks questions about why markets behave in specific ways and attract particular retailers. The development and influence of the BRIC emerging markets (Brazil, Russia, India and China) has really been an exciting thing to watch.

China has already gained global recognition and is placed in the top 10 most international markets in the studies conducted. A major concentration of wealth is based within the primary cities such as Beijing, Shanghai and Guangzhou in China, and these cities are the core of much of the international retail activity. All these explains China's rise in the top 10 most international retail market.
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CB Richard Ellis Greater Asia is the region's leading real estate and international property consultancy . We leverage the industry's most powerful knowledge base to meet the commercial real estate needs of its clients worldwide.
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