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Google Adwords to Promote Affiliate Programs

Apr 18, 2008
The key to creating successful ads on Google's Adwords Program is Relevancy. In order to have a high click-through-rate, your ads have to be relevant to the keywords you are using.

Google Adwords Demo

The normal search engine rankings appear on the left just like any other search engine. The ads on the right hand side are paid ads through Adwords. The thing to pay attention to is the fact that the ads, which are ranking high for the particular keyword contain that keyword. This increases relevance and therefore increases the click-through-rate as well. (PPC mainly determines position of your ad, but relevance will determine click-through rate.) This is why you shouldn't have just one ad that you dump a thousand keywords into for a campaign. How are you going to know what keywords were effective and which simply wasted your money?

Post A Google Adwords Ad With Specific Targeting

This may sound difficult, but really all it consists of is the following: Do a search in Google for the main keywords of the product you are planning on affiliating. The keywords should include mainly product specific keywords and phrases. The number one keyword or phrase to include is the product's Brand Name or Title. This is because not everyone buys right away and when they return to finally purchase (Do a Search through Google) you can take credit for a pre-sold prospect with little to no effort.

Think about it Anyone who would click on an ad which is specifically targeting that product's Brand Name or Title has already been to its salespage and is returning to either buy or investigate the product further Right? This is where you can collect commissions, without having to really work for them.

Watch Ads From Other Affiliates

Before you spend your hard-earned cash, check to make sure that this method is profitable. Do a search for the keyword in question and take note of what ads are currently being posted. Write down the ad and the address displayed within it. (Plus the keyword you searched for i.e. secretaffiliateweapon.com, affiliate weapon) Return to Google 5-6 days later and do a search for the same keyword and see if the same ad is still being published their. If you do not see it right off the bat, check the 2nd or 3rd page of Google's search results.

If the ad still remains posted, then this ad is profitable and so is the keyword. (Few affiliates will continue to run any campaigns which are causing them to lose money.) Now you know that you will be able to pull sales with this keyword.
About the Author
E Walker is the founder of Planet of Rock Music Studios. Get the Best Affiliate Programs? at our site. High conversion with 2 tier commission levels. Sign up for our FREE Guitar Affiliate Program and start making cash promoting our products - Great niche and a high demand product among guitarists.
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