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Using Google Adwords To Drive Traffic To Your EDC Site

Apr 19, 2008
Making money with EDC is directly proportional to the amount of good traffic you drive to your site. The biggest well known secret in generating wealth in the internet based business or e-commerce is Traffic. Everybody knows it; every site wants it and every site needs it. The point of websites is to be visited and viewed. Many elaborate designs, money and countless hours of developing a site to make them beautiful and attractive are utilized. Without traffic, it is for naught.

With traffic comes a potential customer which basically means sales which in turn means profit. While many sites have collapsed in the past with the downturn of many internet based business, many smaller sites have generated good money by concentrating on a certain niche and some subniches.

This is a reason why e-commerce sites laser target certain groups of people and drive them to their site to showcase their sites and products. Precision marketing is essential to your success with EDC so that you could count on all the traffic on your site as potential customers.

Using Money to Make Money

It is a common business notion that if you want to make money, you have to spend money. One good way of spending money for business gain is through advertising. Advertising brings in the people because through advertising, they know that there is such a company or product in existence. With the right type of advertising, you can see the spurt of traffic growth to your EDC site. With a high volume of traffic, even if only a small portion or percentage turns out to be buying customers it is still a good average of profit generating income.

Right now, there is no other advertising scheme that would be worth every cent than using Google Adwords. The surge in popularity of GoogleAdwords is very evident as you can see so many sites sporting this ad scheme.

In using Google Adwords, you pay a certain fee depending on the number of keywords your ad is keyword sensitive to. Each time a person does a search in Google, the keyword or keywords use generate ads in the side of Google which are generated by the keywords they have assigned for their ads. For example a key word for EDC might simply be EDC or a phrase would be: edc opportunity.

This method laser targets the traffic a site wants for their site. This also ensures that you are readily visible in the first page of a search result. Paying Google for this ad scheme ensures that your target group of people sees your ads. You drive your laser targeted traffic to your EDC site which provides for their needs and wants. You can also be sure that you can meet their demands and needs.

There are also content networks, non-search engine sites that feature Google Adwords, which will also carry your ads. But this is subjected to the niche the site features. Your chosen keywords will determine which content network shall feature your ad. The frequency of your ad shall also be determined by your allowed budget.

Laser Targeting your Traffic

To get a good number or estimate of the traffic to buying customer ratio it is good to laser target your traffic. Knowing that your traffic are all potential customers and are interested in your EDC products and business provides you with a more accurate statistics. This will show you how effective your utilizing of Google Adwords is.

Drive laser targeted traffic to your EDC site by using keywords or keyword phrases for your Goggle Adwords that pertains to your company and to your products. There are many online internet tools that can help you in choosing keywords and keyword phrases that are currently in demand that could help drive laser targeted traffic to your site.

With your Google Adwords ad, you are ensured that every click to your ad is a potential customer that is precisely looking at and is interested in what you have to offer. Make sure that your Google Adwords ad has the right keywords so that you can drive you're laser targeted traffic to your EDC site.

Beginners should approach Google Adwords cautiously. Poor execution will result in lost money, and it can add up fast. Slow methodical trial and error is suggested.

Using Google Adwords to help boost the drive to increase laser targeted traffic will prove to be very beneficial as many other companies can attest to. The benefits are high with the cost relatively justifiable. Using Google Adwords is an essential part of your EDC media marketing mix.
About the Author
Rhett Spivia has been an advertising and marketing consultant since 1984. To learn more about his EDC opportunity: http://www.RhettSpivia.EDCGOLD.com
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