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What Is Google Pagerank?

Apr 19, 2008
Google Pagerank is an important item for most webmasters and bloggers. There is a lot of concern over Pagerank for webmasters and bloggers all over the world. Pagerank is an item invented by Google to determine how good a site rates for certain keywords. The Pagerank algorithm is extreme complex in nature, but the simple version is - The more links to your website Google finds, the more value Google will give your website (or Pagerank). Google Pagerank is something webmasters take as an absolute factor in their website value, and use it as a way to price advertising and services from their sites. In the end, the more Pagerank your site has, the more a webmaster can charge for links on his page, this has cause a reaction from Google in penalizing website that are known to sell links to your website for pr juice (the term pr juice is used by people who are referring to "links with the soul purpose of getting better page rank).

PR for your pages is based on several items; these include not only the amount of inbound links to the page, but also how relevant the link is to your subject, and how important the page linking to your page is. The better the quality you can get on all of the 3 above items, the higher your page will rank for those terms. Some sites have a Pagerank of 10 out of 10, like http://google.com http://msn.com and http://yahoo.com, however http://msn.com and http://yahoo.com always wave in-between PR 9 and 10 for some reason (perhaps Google trying to devalue their competition!).

A lot of webmasters place to much importance on getting links from high ranking websites only, this is not good as Google checks to see if your links are natural, and if you only have links from one type of site, or only high PR sites, Google will devalue them greatly as it'll think you are trying to gain ranking though paid links (which as we said - is a bad thing in Google's eyes). When you are building your links, you should try and get links from relevant sites, but also when you get your inbound links they should link to several pages in your site, not just the front page. Also getting links from all level of pr sites is the best, getting a lot of low level pr links only is ok, but getting a lot high pr links only is not. In the end, when you're getting links they need to look like they have come in naturally or Google will flag them.

Adding a massive amount of pages to your website in a short period of time can hurt your ranks in Google's eyes a lot. There is a thing webmasters call the "sandbox", this is where your site goes if Google things your site is spam, or doing something highly suspect. What happens is that no matter how well your pr is on your site, you won't rank for any of the terms, usually you are pushed back 100 or 1000 places in the search results. Also if you are adding a lot of pages at the same time, your amount of inbound links are the same, but the value of them are spread over more pages, devaluing your pages power in the Google search listing as a whole.
About the Author
Justin Owns a webmaster tools and information site, which he as been running for a long time, there is alot of information and tools you can use, you can find a Google Pagerank Checker on his site.
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