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Viral Article Marketing - An Advertising Entity Within Itself

Aug 17, 2007
Creativity is one virtue that you must possess in order to compete within the Internet Marketing world.

The competition within this fast moving and ever changing society is fierce to say the least. In order to survive here, every legal method of marketing should be explored thoroughly and carefully considered.

The fact is, it makes no difference if you have a killer product and a fantastically designed website. If people do not know that you exist, your site is destined to be just another pretty picture on the internet and will likely never make you a dime.

While there are many methods and scenarios used by e-commerce sites today, there are some that can help you with an extra boost in the popularity ratings. One of these is called Viral Marketing.

While the term "Viral" depicts a virus and in most cases is not a pretty thought, viral marketing can be a very effective means of spreading your marketing messages throughout the internet marketing community at very little cost and with very little effort.

A Quick Viral Marketing Overview

Basically, viral marketing, also known as viral advertising, is a marketing technique used to spread the word about your product or service by inserting bits of information about that product into more freely distributed material and giving that material away to those who will often, give it to someone else.

In a nutshell, companies rely on the idea that if people like the content of a particular media they will pass it on to their friends and family. They sponsor that certain media, such as an e-book, a video, or perhaps even an special report, which one may freely pass on to another. Along with the content of the media itself they will include a company brand or logo or maybe even the underlying products description or any other somewhat subtle content to help promote the company or its product.

The user receives the media, in whatever form, as a freely distributed product without needing to purchase anything. At the same time they are exposed to the underlying product hopefully generating curiosity or interest in it.

Viral marketing has become such a popular means of advertising and marketing simply because it is relatively low cost, and done properly, can be extremely effective.

One of the most effective and cost efficient means of viral marketing online today is "article marketing". This scenario has very quickly climbed to the top of the list of ways to promote products, generate website traffic, build mailing lists, and the benefits go on and on...

This also provides authors of quality articles the opportunity to gain recognition as experts in their chosen fields and therefore dub themselves as authority figures within the internet communities that surround their fields of expertise.

The benefits of "viral article marketing" can be, and very often are, extreme and immediate. The level of exposure to an article is very often greatly enhanced by the providers of information such as, newsletter and ezine editors who distribute these articles to their subscriber lists as content. This gives your work the potential to be read by hundreds of thousands of readers within a very short time period once you have submitted it to the proper article directories online.

Using Viral Article Marketing to your advantage

The main and foremost advantage of viral marketing is that you get a lot of publicity and public awareness about your product and/or service with very little effort. You get to generate a flow of traffic that are potential customers. With a little ingenuity and creativity, plus maybe some incentives or bonuses, you can reach out to a greater number of people and announce your existence.

There are many websites and companies that have caught on to the effectiveness of Viral Marketing and Advertising. Not using it is just not "smart marketing" now days. Along with other schemes and methods in promoting your site, like Search Engine Optimization and such, viral article marketing could easily push you far ahead in the rating games.

Viral Article Marketing can be a very effective way to get people to know about you and your company as your contacts pass your article along. This is also very low cost, and not investing in the process would be rather foolish. All it takes is a great idea, and a little ingenuity.
About the Author
One of the most effective means of generating website exposure and targeted traffic is article marketing. Riley Bennett runs a successful article directory at: ArticleXplosion.com submit your articles and add our directory to your submission software.
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