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And In The Beginning There Was A Designer

Apr 20, 2008
Whatever exists, there exists a designer for it. The clothes on your back, the shoes on your feet, the house you live in, the car you drive, the shops you visit, the computer you use, the furniture you sit on. There is nothing in existence that has not started life in the mind of the designer.

On top of that, these things are marketed to appear indispensable to us. Everything is a must have. To that end, everything that is designed goes on display amid a fully thought out marketing campaign.

Get a collection of one type of thing together and it's called an exhibition. Exhibitions need stands to market the designs from. Exhibition stands need exhibition stand designers to make the most of each and every individual item. And thus the circle is complete.

Exhibition stand designers often come complete with designer shoes and designer clothes. Which really is a bit of a loose term as everything has a designer surely everything is a designer label. The difference is the price. Call it designer and you can charge what you like, finding some fool willing to pay an arm and a leg for these so called 'designer' goods.

It's very possible that exhibition stand designers also come with designer stubble. Really, how can stubble be designed? It's the effects of a few days natural beard growth that is just there. It requires absolutely no effort yet is the thing to be seen in!

Exhibition stand designers work closely with graphic designers. These are the people that take care of the images and visuals that accompany exhibition stands. Really, there is no decent stand without decent graphics.

Although they may not like to admit it, exhibition stand designers have an affiliation with interior designers and landscape designers. Both are concerned with visual effects, making things look beautiful and showing them off to full effect.

In fact, interior designers and landscape designers depend a fair bit on exhibition stand designers because every new product on the market regarding their professions will be displayed at one time or another by an exhibition stand designer. Look at the amount of effort put into the Ideal Home show for instance. Every conceivable item that could be put in a house starts life on the creation of an exhibition stand designer.

Any trade show or exhibition you go to will have had the attention of these designers and as there is at least one on every single day of the year somewhere in the country, they're busy people. And some will be easier than others.

When it comes to things like designer clothes exhibitions, displays need to be minimal as the clothes should sell themselves. More bland items such as a trade show of office supplies would require more careful planning and more strategic designs to attract individuals to see only their offers.

Even items as huge as cars need display stands, partly for practical purposes and partly to complete the display and prevent it looking like a car park. These will often be colour coded to the latest car they are showing off at the time.

A bridal exhibition would be much easier to make exhibition stands for because you have a general theme but there always has to be a new quirk or something that makes a stand different.

Exhibition stand designers have a career that is constantly evolving with new ideas and the need to come up with innovative solutions, particularly when new products come along or when the items to be displayed are not exactly exciting.
About the Author
Design expert Catherine Harvey looks at the way exhibition stand designers are a good marketing tool.
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