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Pet Food...They Know We Know

Apr 21, 2008
Something I've noticed lately with pet food advertising - 'Made with Real Beef' or 'Made with Real Chicken'. What? Like there's fake Beef and fake Chicken? Unfortunately when it comes to pet food - yep, there definitely is fake meat! And most pet owners have gotten wise to some of the hugely inferior meat ingredients that go into pet foods - so the marketing wizards of pet food have changed their tactics. They know we know.

Pet food manufacturers are counting on we don't learn more. They are counting on pet owners won't read the ingredient list of the food or treats to see if it contains chemicals preservatives or by-products - fake meat! They are counting on AAFCO and the FDA to keep the current pet food regulations as they are. They are counting on pet owners don't learn existing regulations allow them to "include an unqualified claim, directly or indirectly" on their labels (AAFCO regulation PF7(a)). 'Unqualified claim means stating 'real beef' on the label doesn't have to mean real beef inside the pet food.

Ok, so they know we know and now they are directing their advertising to what they think we want to hear. Sowe raise the bar and we know more. Our pets are far more important than any marketing trick or the few seconds it takes to read a pet food ingredient list. The pet food ingredient by-product and all of it's variations such as chicken by-product meal, beef by-product meal, meat and bone meal, and so forth are left over animal parts not used or allowed for use in human foods (chicken feet, intestines, spleens, and worse). By-products are just a start, but an important start to keeping your pet healthy. Read the ingredients for every food or treat you give your dog or cat!
About the Author
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