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Why Your Home Business Needs a Business Plan

Apr 22, 2008
Many Americans now consider having a home business to be the perfect expression of the American dream. Unfortunately, most sole proprietors don't consider the necessity of a business plan, and perhaps as a result, many small businesses fail within the first couple of years.

Creating a business plan should be one of the first things you do when starting a home business. Here are some reasons why you need a business plan if your home business is going to succeed financially.

1: A business plan creates focus in the concept for your home business. Focus is necessary if your business is to be successful. That's why you never hear of businesses such as "Joe's Accounting and Lawn Care" being the next Bill Gates success story.

2: A business plan encourages you to set goals. Without goals, your home business is adrift, with no gold star to aim for. Goals give you something to strive for, something to measure your progress against, and let you know when your home business is ready to rise to the next level.

3: A business plan forces you to consider important factors to your success, such as market research and marketing approaches. Building a successful home business requires that you have intimate knowledge of your target market and how best to reach them. If you understand your target market's unique habits and preferences, you can use that knowledge to your advantage and sell to them more successfully, whereas ignoring the market research can result in low sales figures and, ultimately, a failed business.

4: A business plan enables you to get funding. Some home businesses can be started without funding, but not all. Many home business owners find it easier to get funding, rather than growing their business slowly while they wait for the funds to make necessary expansions. But in order to get funding, you will need a detailed, well-written business plan. Lenders and investors want to know that you've thought this through before they start giving you money.

With modern technology, it is easier than ever to start a home-based business. In some ways, though, it might be too easy, because too many sole proprietors start their businesses without thinking it through first. Writing a business plan makes you analyze everything in detail, from your business's mission and goals, to your target audience and marketing strategies, ultimately making it more likely that your business will succeed financially.
About the Author
Andy West is a writer for Home Business Review Place and Meet and Grow Rich .
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