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The Basics of Podcasting

Apr 24, 2008
Podcasting has become the new internet marketing trend, much like blogging had the last few years. If you search the internet, you can find podcasts on all subjects- interviews, "how-to" information, and even audio blogs.

Podcasts take their name from the iPod, the popular Mp3 player created by Apple. As stated above, there are many types of podcasts to choose from, and it can be hard to give a single definition that fits all those types. Basically, a podcast is an audio file created with the intention of communicating some type of thoughts or information to the public.

A large percentage of business podcasts are designed to be similar to a radio show. The podcaster may interview guests that have knowledge on their particular website topic, or the podcaster might go solo and do all the talking themselves.

You may be wondering about the reasons to start a podcast. First of all, it is a great way to increase traffic to your site. People love podcasts and they search podcast directories and iTunes for new podcasts to listen to. They may stumble upon yours, without ever knowing your site existed. If they enjoy your podcast, they will want to check out your site.

You may wish to use your podcast to promote affiliate links and products. If you sell an particular info product, you can discuss it on your podcast. If you are an affiliate for another company, you can review their product on your podcast, then tell your audience if they want more info they can get it from a page on your site that will redirect them through their affiliate link.

Podcasts will also help you develop relationships with your customer and prospective customers. Your customers will listen to your show, and will feel as though they can get to know you. As they continue to listen to your information, they will start to think of you as an expert in your particular field. You will become that person that they will go to for more information in that subject.

You can further monetize your podcasts by accepting sponsorships and advertising. For example, you could play an ad, similar to what you hear on your local radio stations or you could charge a fee for interviewing someone that wants to promote their product or service on your podcast.

If you're interested in trying out podcasting, a very easy way to start is to use Audio Acrobat. Audio Acrobat is a monthly fee-based service; you record your message with a computer microphone or with your telephone. Through the audio service, you then create streaming audio players that you post to your website, as well as links for others to download your podcast to their computer or MP3 player.
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