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Get Better Results By Having A Q&A Session For Clients

Apr 24, 2008
Question and answer seminars for your customers can help you accomplish many things. Some examples are: you can create buzz about your website, increase your mailing list size, launch a new service or product, or even increase your profits.

Q&A seminars are a great way to quickly increase your mailing list. Simply place a message on your site that explains that you are holding the session, including the day and time. Don't announce how one is to access the seminar. Have your prospect fill out a form which is a part of your autoresponder; the autoresponder will then send them an email with the information with the teleseminar/ web conference.

When you are about to launch a product, holding a q&a session is similar to holding a press conference. It is a platform that allows you to explain the features and benefits of your product, create some buzz, and increase your sales. The more people know about your product and the more they hear about it, the more they will want it.

Question and answer seminars also give you the platform to communicate and interact with your customers on a personal level. Some businesses will have a special seminar for only past customers. This format also is a fantastic way to get feedback on how to improve your existing product, and to get some ideas for future ones.

A smart thing to do when offering such seminars, is to record them, and sell them alone or packaged together at a later date. You can also add them as free bonuses to your other products when you sell them.

You may also wish to open up a seminar to others as a way for them to advertise. Other businesses with similar, complimentary businesses may be very willing to pay a fee for the opportunity to speak to your audience. For an effective question and answer session, make sure it doesn't come across as a sales pitch. Presenters should be giving helpful information to the listeners, as well as find good ways to promote their own products or services.

There are many ways in which you can hold your seminar. Some companies will allow you to use one teleconference line free of charge. Or, for a nominal fee, you could book a web conference room. Through this you can show photos, graphs and even PowerPoint presentations. You might also choose to take advantage and use a conference room and a teleconference line at the same time.

After you've established the method, date and time of your event, it is time to start promoting it. If you have an existing mailing list, make sure to let your followers know about your seminar. You might even display some information on your site, as well as mention it in any email or forum signatures you use. If you have a team of affiliates, get them involved as well. If you don't have existing affiliates, as anyone you network with online to help you get the word out. You may even want to consider purchasing some targeted advertising for your event.

After you have some experience holding question and answer sessions, it becomes easier to plan and promote future ones. These can be a fun way to promote your product and service and connect you with others- be sure to enjoy the time you spend doing it.
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